Category Archives: media

We need to reset society by bursting the bubbles

Looking at the state of democracy across the whole of The West right now, we are in deep poo.

I’ve written often about my concern that tribalism is increasing, that the live-and-let-live attitudes that used to prevail have been evaporation, that people are too quick and too willing to be aggressive against those with whom they disagree,  that common civility and manners are vanishing from politics, and that if we continue, we will end up with the Great Western War, essentially a civil war between an increasingly polarized Left and Right. Although I’ve never been sure about how fast the speed of change would get there, I’ve usually estimated mid-century or soon after.

Recent trends do not encourage optimism. In many cases, people are actually proud of their intolerance of the other side, proud to wear it as a badge. Even more ridiculously many of them call holding such a set of attitudes ‘love’, accusing the other side of being ‘haters’ even as they go out rioting against their existence and vowing never to live peacefully side by side with them because they stand for ‘hate’. It doesn’t bode well for peace, or for language. The love on display in the #lovetrumpshate demos is a doubleplusgood love, 1984 doublespeak for hatred and despising of ‘the other’, not the sort we used to understand. This new ‘love’ is love for those with who you share allegiance, and a deep hatred for everyone else. The very dangerous sort of love that wars are made from. The love I was brought up to understand is a love for others that doesn’t depend on who they are or what they believe. The sort that hates sin but loves the sinner. That’s actually a hard thing to understand and a tough principle to live by but many generations managed to do that. You may disagree with what someone says or does, but you can still love them as a person. That is love, not ‘intolerance of intolerance’, or ‘hating haters’. When you hate others for who they are, even if you rationalize that as being because they are evil, war is a short step away. In rare occasions, such as when it’s Hitler, doing what he did, then war is justified and we actually do take up arms.

If I only had friends I agreed with, I’d have none at all. I disagree often with many of the people who I follow or who follow me, but I am very happy to share the planet with them and to get on as best we can. Thankfully, almost all share that same view and accept me with all my differences. I hardly ever get trolled or called names. I sometimes tease, and sometimes get teased, sometimes I point out a few home truths and sometimes people point out a few of my faults too. And that’s about the limit for what should happen in civil society.

If you really do want a war and you’re prepared to kill others and die yourself for it, then fine, but have a good think about that first. If you’ve never lived through violent conflict first hand, and the nearest you’ve ever got is using a hashtag, waving a banner, emoting or virtue signalling, then grow up, get out of your playpen or safe space, and start behaving like a civilized adult. That involves discussion of tough ideas, it often involves looking at hard and unpleasant facts and it involves reaching very difficult compromises with other people, not just calling them names or sulking in a corner because you didn’t get your way. It’s the difference between being a kidult and an adult, the difference between a luvvie and a leader.

I don’t really need to labor that point, we all see this new intolerance and hatred every day now, whether it’s far right marches or far left ones, #lockherup or #lovetrumpshate, Brexiteers or Remainers, #blacklivesmatter or #alllivesmatter. I’ve said this stuff many times before. We need to learnt to get along. Sure, by all means gently tease the other lot, but accept that while you may not agree with them, they have just as much right to their views as you do to yours.

We may reasonably ask how we got to this state. When Thatcher was the most disliked PM the UK has ever elected, or when Reagan was elected, those who voted the other way accepted the result peacefully. They grieved and moaned a bit for sure, and argued against policies all the time of course, as they indeed should, but democracy carried on peacefully. When Tony Blair was elected, or Bill Clinton, or even George W Bush, it was still peaceful. Even when Obama was voted in just 8 years ago, it was still peaceful. The people who didn’t like it accepted that the pendulum would eventually swing back and they’d get their way again.

Some time during the last decade, the foundations of civilized society have badly eroded and collapse of the walls has started. If we don’t do some much-needed repair, then the Great Western War will go from an idea in a blog to reality.

There are several contributing factors. Replacement of religion by political correctness harnesses the religious zeal of a new convert to PC causes. The energy-intense fuel of sanctimony powers new-found hatred of their own community, as we see manifested in the white protesters whining about #whiteprivilege, cultural appropriation or joining the increasingly anti-white racist #blacklivesmatter movement. This is similar to the rejection of background, friends and family so often seen in new religious converts over the ages. Religion has declined quickly in recent years so this force is an important contributing factor, becoming a secular Spanish Inquisition.

But while secular religion substitution is a powerful force lying behind some of this new divide, it is not the strongest force. For that we need to look at the self-reinforcing social , information and cultural bubbles caused by social networking, and these are what really lie behind this divide growing over the last decade.

Social media such as Facebook provide a strongly insulated protected world where nobody ever needs to see views that differ from what they find comfortable. They are a safe space, a play pen, full of friends and same-thinking celebrities, full of being stroked, and safe from being attacked. Mostly anyway. They are therefore very dangerous places where group think is seeded, germinates and quickly matures, and where alternative views are kept away. Outside social media, the real media is populated and run by those who have become more polarized by these bubbles themselves, so the real media has also become far more polarized. People then watch channels they feel comfortable with and read papers that share the same spin preferences. So the social media and real media become aligned and a superbubble arises that accounts for the entirety of information input.

When people spend so much of their time in these bubbles and when they even get their news from them, filtered and spun to reinforce their existing groupthink, they can build an extremely distorted view of the world that bears little resemblance to reality. They may be wholly unaware of some events because their news source completely filters them out, or they might be aware of some other events, but via such spun reporting and presentation of the facts that they have no real understanding of hat actually happened. On the other side, another group is seeing different sets of events, or very different interpretations of the same ones. I read several newspapers every day, from different parts of the political spectrum, and I am often shocked by just how much difference there is in how they are interpreted and presented to readers. It really is no surprise that each side thinks of the other so badly, when although they are probably actually not very different people, they are seeing extremely different information. Even from the same set of events, people will come to very different conclusion if they only see some of what’s going on, and only though very distorted lenses and filters.

I’d therefore suggest that the biggest problem we face is not that half of the population are nasty horrible people who we should rightly refuse to peacefully co-exist with. The problem is that although the other side is really only slightly different from us, and probably share most of the same desires and values, and really only differ a bit on how best to achieve pretty much the same fair and free society we want, where the poor and unfortunate are protected as much as possible, and people can get on with living free and happy lives as they see fit, but are seeing extremely different information about what is going on because they are locked into different media and social media bubbles.

The problem therefore is the bubbles, not the people. Republicans and Brexiteers are actually not all uneducated misogynist omniphobic bigots. Democrats and Remainers are not all antisemitic antiwhite snowflake commies. A few on either side actually are, but most aren’t. Actually, almost everyone is quite a nice person who just wants to get on with life and will cheerfully help anyone else they can along the way. The problem is that each half thinks the other half are a bunch of idiots and nasties hellbent on wiping them out and destroying the world.

Social media was never meant to be the cause of division. We all imagined that networking would make the world a nicer place. We would all get to know each other better, learn that we’re really not that different, and peace would result. Actually, it has become a force for the amplification of tribalism.

I could speculate further that the deeper problem is advertising. Maybe the polarization has arisen because of self-reinforcement caused by tapping into small differences in personal preferences and pandering to them via advertising for commercial gain, thereby feeding them and making hem bigger. I could, but I need to develop that line of argument and leave it for another blog.



Future Augmented Reality

AR has been hot on the list of future IT tech for 25 years. It has been used for various things since smartphones and tablets appeared but really hit the big time with the recent Pokemon craze.

To get an idea of the full potential of augmented reality, recognize that the web and all its impacts on modern life came from the convergence of two medium sized industries – telecoms and computing. Augmented reality will involve the convergence of everything in the real world with everything in the virtual world, including games, media, the web, art, data, visualization, architecture, fashion and even imagination. That convergence will be enabled by ubiquitous mobile broadband, cloud, blockchain payments, IoT, positioning and sensor tech, image recognition, fast graphics chips, display and visor technology and voice and gesture recognition plus many other technologies.

Just as you can put a Pokemon on a lawn, so you could watch aliens flying around in spaceships or cartoon characters or your favorite celebs walking along the street among the other pedestrians. You could just as easily overlay alternative faces onto the strangers passing by.

People will often want to display an avatar to people looking at them, and that could be different for every viewer. That desire competes with the desire of the viewer to decide how to see other people, so there will be some battles over who controls what is seen. Feminists will certainly want to protect women from the obvious objectification that would follow if a woman can’t control how she is seen. In some cases, such objectification and abuse could even reach into hate crime territory, with racist, sexist or homophobic virtual overlays. All this demands control, but it is far from obvious where that control would come from.

As for buildings, they too can have a virtual appearance. Virtual architecture will show off architect visualization skills, but will also be hijacked by the marketing departments of the building residents. In fact, many stakeholders will want to control what you see when you look at a building. The architects, occupants, city authorities, government, mapping agencies, advertisers, software producers and games designers will all try to push appearances at the viewer, but the viewer might want instead to choose to impose one from their own offerings, created in real time by AI or from large existing libraries of online imagery, games or media. No two people walking together on a street would see the same thing.

Interior decor is even more attractive as an AR application. Someone living in a horrible tiny flat could enhance it using AR to give the feeling of far more space and far prettier decor and even local environment. Virtual windows onto Caribbean beaches may be more attractive than looking at mouldy walls and the office block wall that are physically there. Reality is often expensive but images can be free.

Even fashion offers a platform for AR enhancement. An outfit might look great on a celebrity but real life shapes might not measure up. Makeovers take time and money too. In augmented reality, every garment can look as it should, and that makeup can too. The hardest choice will be to choose a large number of virtual outfits and makeups to go with the smaller range of actual physical appearances available from that wardrobe.

Gaming is in pole position, because 3D world design, imagination, visualization and real time rendering technology are all games technology, so perhaps the biggest surprise in the Pokemon success is that it was the first to really grab attention. People could by now be virtually shooting aliens or zombies hoarding up escalators as they wait for their partners. They are a little late, but such widespread use of personal or social gaming on city streets and in malls will come soon.

AR Visors are on their way too, and though the first offerings will be too expensive to achieve widespread adoption, cheaper ones will quickly follow. The internet of things and sensor technology will create abundant ground-up data to make a strong platform. As visors fall in price, so too will the size and power requirements of the processing needed, though much can be cloud-based.

It is a fairly safe bet that marketers will try very hard to force images at us and if they can’t do that via blatant in-your-face advertising, then product placement will become a very fine art. We should expect strong alliances between the big marketing and advertising companies and top games creators.

As AI simultaneously develops, people will be able to generate a lot of their own overlays, explaining to AI what they’d like and having it produced for them in real time. That would undermine marketing use of AR so again there will be some battles for control. Just as we have already seen owners of landmarks try to trademark the image of their buildings to prevent people including them in photographs, so similar battles will fill the courts over AR. What is to stop someone superimposing the image of a nicer building on their own? Should they need to pay a license to do so? What about overlaying celebrity faces on strangers? What about adding multimedia overlays from the web to make dull and ordinary products do exciting things when you use them? A cocktail served in a bar could have a miniature Sydney fireworks display going on over it. That might make it more exciting, but should the media creator be paid and how should that be policed? We’ll need some sort of AR YouTube at the very least with added geolocation.

The whole arts and media industry will see city streets as galleries and stages on which to show off and sell their creations.

Public services will make more mundane use of AR. Simple everyday context-dependent signage is one application, but overlays would be valuable in emergencies too. If police or fire services could superimpose warning on everyone’s visors nearby, that may help save lives in emergencies. Health services will use AR to assist ordinary people to care for a patient until an ambulance arrives

Shopping provide more uses and more battles. AR will show you what a competing shop has on offer right beside the one in front of you. That will make it easy to digitally trespass on a competitor’s shop floor. People can already do that on their smartphone, but AR will put the full image large as life right in front of your eyes to make it very easy to compare two things. Shops won’t want to block comms completely because that would prevent people wanting to enter their shop at all, so they will either have to compete harder or find more elaborate ways of preventing people making direct visual comparisons in-store. Perhaps digital trespassing might become a legal issue.

There will inevitably be a lot of social media use of AR too. If people get together to demonstrate, it will be easier to coordinate them. If police insist they disperse, they could still congregate virtually. Dispersed flash mobs could be coordinated as much as ones in the same location. That makes AR a useful tool for grass-roots democracy, especially demonstrations and direct action, but it also provides a platform for negative uses such as terrorism. Social entrepreneurs will produce vast numbers of custom overlays for millions of different purposes and contexts. Today we have tens of millions of websites and apps. Tomorrow we will have even more AR overlays.

These are just a few of the near term uses of augmented reality and a few hints as issues arising. It will change every aspect of our lives in due course, just as the web has, but more so.


Negativity has to end soon

There is much negativity about the future at the moment but post-Brexit, I am optimistic about our future. It looks better than it did before the referendum. Negativity spoils the short term but not the long term. Even if the next PM is rubbish – and once again it is a choice between bad and useless – they will be replaced by a better one in due course. Short term quite bad, long term very good.

The UK voted to leave the EU because most people thought we would be better leaving it, including me. Many commentators seek to project their own prejudices onto those who voted the other way, but all we know is that 52% voted to leave the EU; we don’t know why each one made that decision. Counting the votes told how many wanted to stay or leave the EU and only that; it can’t be mined to derive details of the mindset leading to that vote. It is not actually reasonable to infer that someone is a racist selfish moron from a leave vote. They might be, but you can’t derive that from the vote itself; you’d need other data. I’m not interested in debating all the various opinion polls about possible reasons, but it seem to me that there is little in common between typical poll stats for reasons given and the straw men put up by some remainers to demonise leavers. Demonisation just increases division.

Leavers voted leave for diverse baskets of reasons and attitudes, but the reasonable hope of probably most of them was that Britain could survive and prosper outside the EU, though economic reasons were usually secondary to escaping an undemocratic EU that was going the wrong way. Unfortunately we don’t currently have the competent and well-intentioned politicians and economic leaders we need to achieve the full potential so that needs fixed. We have some, but many seem to think it is more important to sulk in the corner, stomp their feet, do all they can to harm the economy, stir up division and encourage hatred, resentment and general bad feeling instead of putting their effort into making the most of a situation they didn’t want. They’d seemingly rather live in misery so they could say ‘I told you so’, but for some it might be that they actually don’t know how to do their jobs outside of the EU. They need to learn fast or be replaced.

That was to be expected, but it is a passing phase. Eventually, they’ll stop sulking and start doing the job they’re paid to do, or they’ll be replaced by others who can and will. Then the future freedom, prosperity and opportunity will come, slowly but surely, and it will become clear that the right decision was made and people will wonder what all the fuss was about. The UK will prosper, and the EU will either steer away from an embryonic Unites States of Europe towards a proper Common Market or evaporate via the domino effect, regardless of Tusk’s silly remark today that ‘there will be no sequel to Brexit’, which I suspect will go down as one of the worst predictions in political history.

Already, countries around the world are starting to discuss trade agreements with us. There is already enthusiasm for a new trading block of free and independent countries to deal with the EU. Currency and stocks and shares were always expected to take a short term hit during a period of uncertainty, and higher interest rates for out national debt was always expected to increase. Those are short term costs of a bigger long term benefit. Politicians, economists and bankers should work to accelerate the recovery and provide momentum to take us into improved prosperity. Nothing can be gained by moaning about how awful it is, exaggerating gloom or talking the economy down.

The media never accepts responsibility for anything, but they too play a part in the talking down and general negativity we’re seeing now. They don’t simply report things, they add huge negative spin and bias to make their own political points, to try to prevent Brexit or to reduce the changes and consequent benefits it could provide. They have also played a large role in the election of the new PM, strongly favouring one candidate (May) while undermining all the others. When the dust settles, it will be an excellent time to review the terms of existence of both the BBC and Channel 4 and especially to restore the impartiality the BBC once was famed for. Using the BBC or Channel 4 News as data sources at the moment is the intellectual equivalent of trying to survive by drinking swamp water full of decomposing sheep. Political bias in paid-for news channels is to be expected, but bias in organisations paid for equally by everyone is not acceptable, and if they can’t or won’t police themselves, then external policing should be imposed.

Some negativity was always expected after the referendum, whichever way it went. It must be just a short term hit, not become a way of life. We must not let it become the norm. Sulking benefits nobody.






On Independence Day, remember that the most important independence is independence of thought

Division is the most obvious observation of the West right now. The causes of it are probably many but one of the biggest must be the reinforcement of views that people experience due to today’s media and especially social media. People tend to read news from sources that agree with them, and while immersed in a crowd of others sharing the same views, any biases they had quickly seem to be the norm. In the absence of face to face counterbalances, extreme views may be shared, normalized, and drift towards extremes is enabled. Demonisation of those with opposing views often follows. This is one of the two main themes of my new book Society Tomorrow, the other being the trend towards 1984, which is somewhat related since censorship follows from division..

It is healthy to make sure you are exposed to views across the field. When you regularly see the same news with very different spins, and notice which news doesn’t even appear in some channels, it makes you less vulnerable to bias. If you end up disagreeing with some people, that is fine; better to be right than popular. Other independent thinkers won’t dump you just because you disagree with them. Only clones will, and you should ask whether they matter that much.

Bias is an error source, it is not healthy. You can’t make good models of the world if you can’t filter bias, you can’t make good predictions. Independent thought is healthy, even when it is critical or skeptical. It is right to challenge what you are told, not to rejoice that it agrees with what you already believed. Learning to filter bias from the channels you expose yourself to means your conclusions, your thoughts, and your insights are your own. Your mind is your own, not just another clone.

Theoretical freedom means nothing if your mind has been captured and enslaved.

Celebrate Independence Day by breaking free from your daily read, or making sure you start reading other sources too. Watch news channels that you find supremely irritating sometimes. Follow people you profoundly disagree with. Stay civil, but more importantly, stay independent. Liberate your consciousness, set your mind free.


Guest Post: Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

Another guest post from Christopher Moseley, (details below)

Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

It’s not hard not to get a little bit nostalgic about the death throes of well-known British High Street brands. Woollies was the first big name in living memory to get killed off in the Great War of the Internet versus the High Street; Austin Reed and Bhs are the very latest casualties.

Philip Green’s soon to face a grilling from a Commons committee, and no doubt the sense of outrage and accusations of asset stripping will heighten the tensions and anger associated with job losses and the of dying British High Street brands. As to Austin Reed, it’s hard to see a well-heeled target figure stepping forward to face similar political brickbats: it just kind of, well, died away.

Asset stripping aside it’s hard to see how tired old brands like Bhs might have survived in a world where choice is a touch screen away. The venerable British High Street, and the myriad shops which struggle to stay solvent within the confines of her bricks and mortar structure, still has a white knight in the form of Mary Portas, but it’s clear that the writing is on the, er, shop window … it reads, ‘Closing Down’.

Twenty or so years ago if I had wanted to buy a set of headphones I would have strolled to my nearest retailers to make my purchase.  In the 2010s, close as I am to my local high street, I can simply go online. It’s the only viable decision – there’s simply a much bigger choice, and greater availability.

And with a smartphone in hand, or a laptop or tablet at my side, I’m able to quickly locate a wealth of information about my desired product before being given a list of potential suppliers – often ranked by reliability and item price.

Why would I ‘go’ bricks and mortar, when with a simple click my goods can be delivered to my house the very next day?

Why break into a bipedal sweat when one can surf?

Omni-channel selling provides consumers with numerous channels through which they can interact with and purchase from retail businesses. There’s all the attendant information about products, the means to interact with technical experts, and a giddy range of devices: smartphones, desktops, notebooks to browse on.

The 24-7 shopping experience

The obvious advantage of Internet shopping is that is that one can shop well after the High Street curfew of 5:30pm. We can all shop to heart’s content, on the couch, in the bath, or in a tent on Ben Nevis. Businesses that can’t cater for the around-the-clock punters face obliteration. Why walk?

The future’s bespoke, more interesting and built for humans

Around 16 years ago, when the first corrosive impact of the Internet was being felt in the High Street, I once tried to stage a media stunt. I proposed a debate between several well-known exponents of retail, pitted against some toughies (clients actually) who worked in e-commerce. If memory serves I’d wanted to co-opt a Selfridges or Harrods window to conduct the debate. It would have been fab I think.

It never happened – I guess the issue wasn’t quite sufficiently in the public eye back in ’00.

It’s a different story today. We’re right in the middle of a bloodbath and it’s hard to see a future for the great British High Street, other than, perhaps, this is an opportunity to return to something rather old-fashioned, something much more traditional.

If there is a future for the High Street, it won’t be a continuation of today’s confection of identikit chain stores, but rather much akin to the boutique butcher, baker and candlestick maker of yesteryear. Throw in some vibrant street markets, some residential housing, and one has something like the world of the Edwardian era.

So, the mantra of the High Street in the 2020s might just be, ‘Let’s party like it’s 1899 …’

Chris Moseley

Head of Public Relations, Merchant Marketing Group

Tel +44 238022 5478

The future of mind control headbands

Have you ever wanted to control millions of other people as your own personal slaves or army? How about somehow persuading lots of people to wear mind control headbands, that you control? Once they are wearing them, you can use them as your slaves, army or whatever. And you could put them into offline mode in between so they don’t cause trouble.

Amazingly, this might be feasible. It just requires a little marketing to fool them into accepting a device with extra capabilities that serve the seller rather than the buyer. Lots of big companies do that bit all the time. They get you to pay handsomely for something such as a smartphone and then they use it to monitor your preferences and behavior and then sell the data to advertisers to earn even more. So we just need a similar means of getting you to buy and wear a nice headband that can then be used to control your mind, using a confusingly worded clause hidden on page 325 of the small print.

I did some googling about TMS- trans-cranial magnetic stimulation, which can produce some interesting effects in the brain by using magnetic coils to generate strong magnetic fields to create electrical currents in specific parts of your brain without needing to insert probes. Claimed effects vary from reducing inhibitions, pain control, activating muscles, assisting learning, but that is just today, it will be far easier to get the right field shapes and strengths in the future, so the range of effects will increase dramatically. While doing so, I also discovered numerous pages about producing religious experiences via magnetic fields too. I also recalled an earlier blog I wrote a couple of year ago about switching people off, which relied on applying high frequency stimulation to the claustrum region.

The source I cited for that is still online:

So… suppose you make a nice headband that helps people get in touch with their spiritual side. The time is certainly right. Millennials apparently believe in the afterlife far more than older generations, but they don’t believe in gods. They are begging for nice vague spiritual experiences that fit nicely into their safe spaces mentality, that are disconnected from anything specific that might offend someone or appropriate someone’s culture, that bring universal peace and love feelings without the difficult bits of having to actually believe in something or follow some sort of behavioral code. This headband will help them feel at one with the universe, and with other people, to be effortlessly part of a universal human collective, to share the feeling of belonging and truth. You know as well as I do that anyone could get millions of millennials or lefties to wear such a thing. The headband needs some magnetic coils and field shaping/steering technology. Today TMS uses old tech such as metal wires, tomorrow they will use graphene to get far more current and much better fields, and they will use nice IoT biotech feedback loops to monitor thoughts emotions and feelings to create just the right sorts of sensations. A 2030 headband will be able to create high strength fields in almost any part of the brain, creating the means for stimulation, emotional generation, accentuation or attenuation, muscle control, memory recall and a wide variety of other capabilities. So zillions of people will want one and happily wear it.  All the joys of spirituality without the terrorism or awkward dogma. It will probably work well with a range of legal or semi-legal smart drugs to make experiences even more rich. There might be a range of apps that work with them too, and you might have a sideline in a company supplying some of them.

And thanks to clause P325e paragraph 2, the headband will also be able to switch people off. And while they are switched off, unconscious, it will be able to use them as robots, walking them around and making them do stuff. When they wake up, they won’t remember anything about it so they won’t mind. If they have done nothing wrong, they have nothing to fear, and they are nor responsible for what someone else does using their body.

You could rent out some of your unconscious people as living statues or art-works or mannequins or ornaments. You could make shows with them, synchronised dances. Or demonstrations or marches, or maybe you could invade somewhere. Or get them all to turn up and vote for you at the election.  Or any of 1000 mass mind control dystopian acts. Or just get them to bow down and worship you. After all, you’re worth it, right? Or maybe you could get them doing nice things, your choice.


The future of fashion: hair waves

I don’t do hair. I shave my head to 3mm every month or so, and never let it grow long., but I watch telly and observe that very many women use hair extensions and wigs, and I spot a high voltage technology opportunity.

Remember the Van der Graff generator in your school physics lab? It makes a high voltage than makes your hair stand up. When you finally touch something, the tiny charge involved dissipates and gives you a tiny shock.

So, suppose you are a wig manufacturer, making a wig with fine filaments, or hair I guess. You add a base layer of circuitry, ideally separated from your scalp by an insulating layer. You design the circuits so that you can apply specific voltages individually to any region of the hair, and you design a nice algorithm to move those voltages around in patterns, so that patches of hair stand up, fall down, and overall the effect is dynamic patterns such as waves all over your head. Hair will be mobile.

Total charge doesn’t need to change much, mainly just be moved around, so battery drain would be OK, and the power supply could be hidden in a collar or shoulder pad.

Hair patterns could even adopt fashion language, used for secret tribal signalling, and internet of hair will be needed. It is also capable of misuse and another potential signalling path to guard against in casinos.

It would also be trivially easy to monitor your emotional state, or even thought recognition, and have you hair respond and illustrate your emotions. So when you think “shock, horror”, you hair would actually stand on end 🙂

Well, you get the idea. Fun! And you read it here first.

The greatest threat to human well-being? Sanctimony

Nuclear war became a tiny bit more feasible with yesterday’s rocket launch by North Korea, and it remains the biggest existential risk we face today. We could also be hit by a massive asteroid unexpectedly deflected out of its expected orbit, or a massive solar flare could take out our electronics, or hostile aliens might invade. Life as we know it could be very severely disrupted or even ended. Shit happens, but the probability of any one of these happening in a given year is low, so life carries on.

Far bigger risks exist that won’t kill everyone but will reduce quality of life in coming years, even as technology development theoretically enables an almost utopian existence. In spite of a wide range of complex interactions, the vast majority of these quality of life risks can ultimately be traced back to the same thing, the biggest single threat to human well-being. That thing is sanctimony.

Sanctimony is pretended holiness, and very often accompanied by hypocrisy:

‘Pretended, affected, or hypocritical religious devotion, righteousness, etc.’

‘Righteousness accompanied by an unwarranted attitude of moral or social superiority; smug or hypocritical righteousness.’

I first listed ’21st Century Piety’ as a big future problem in my World Futures Society conference presentation in 2000. The talk was called ‘the future of sex, politics and religion’ and I recognized that although Christianity was declining in the West, the religious bit of human nature certainly wasn’t going away and I identified the following as some of the more obvious 21st century religion substitutes:


Many others have also inferred pseudo-religious motivations in these. It is certainly possible to subscribe to any of these without being sanctimonious, but when they become religion substitutes, they do very often go together.

The need to feel a sense of inner worth is a fundamental part of human nature. Translating to Maslow’s insights, self-actualizing it leads to a desire to occupy the moral high ground, while coupling it to security, social belonging and status leads to very strong reinforcement loops that become sanctimony. The traits in my diagram often lead people to believe they are genuinely better than those who do not share them. That reinforced belief in their moral superiority gives them a further belief in their right to impose compliance on others.

No big surprise here. We see this every day now. Holier-than-thou people lecture us from every angle, they use social networks to gang up on non-compliers, they lobby to have laws passed to lock in their beliefs, reward their compliant status and punish any infidels.

We even have familiar phrases to describe everyday consequences of this 21st century piety, this sanctimony such as ‘political correctness gone mad’ and ‘virtue signalling’.

My blogs often pick up on the dangers of sanctimony. It is sanctimony that is pushing us hard towards 1984. It is sanctimony that threatens to result in a Great Western War. Sanctimony is the primary force driving acceptance of millions of migrants without first making sure of each one’s identity, security threat potential or social compatibility with western values while condemning anyone who questions this recklessness. The achievements of this sanctimony are responsible for the rise of the far right opposition, potential conflict across Europe, closing down of Schengen and the raising of borders and tensions. Sanctimony may well prove the force that kills the EU. Sanctimony is the force increasing the divide between left and right in the USA and Europe. Sanctimony is the driving force behind the EU’s attempt to absorb the Ukraine, resulting in conflict with Russia. Sanctimony is reducing the pleasures of eating by legislating, taxing, removing or otherwise reducing things not deemed holy enough by the bishops of food, and their Pope Jamie Oliver. Sanctimony drives the major flaws and corruptions in climate science. Sanctimony forces the poorest people from their homes and drives up the cost of their food so that western environmentalists can have their carbon reductions. Sanctimony chops down the rainforests and drains peat bogs to make biofuels. Sanctimony plants solar panels on prime agricultural land while people starve. Sanctimony forces you via speed cameras to drive far slower than your ability allows, to get less pleasure from driving and still to feel guilty about it. Sanctimony causes increased loneliness and isolation for those not holy enough. Sanctimony censors and destroys knowledge, both historical and future. Sanctimony impedes cultural and social development. Sanctimony destroys personal liberty. Sanctimony makes the future into a gilded cage.

Nuclear war might kill you but probably won’t. Sanctimony is already killing many people and destroying many lives. It is making your life more difficult, more stressful, more problematic, less enjoyable, and it is just warming up. 21st Century piety may be a religion substitute, but sanctimony makes its converts show every bit as much zeal as the Spanish Inquisition. And no-one is safe because values don’t stay the same for long, but change on a random walk:

However holy you may think you are today, you will likely be an outcast before you get old, as I argued in

Sanctimony is far and away the greatest threat to human well-being. It has no permanent friends. It rewards someone on the moral high ground today, and burns them on a stake tomorrow.



The future of make-up

I was digging through some old 2002 powerpoint slides for an article on active skin and stumbled across probably the worst illustration I have ever done, though in my defense, I was documenting a great many ideas that day and spent only a few minutes on it:

smart makeup

If a woman ever looks like this, and isn’t impersonating a bald Frenchman, she has more problems to worry about than her make-up. The pic does however manage to convey the basic principle, and that’s all that is needed for a technical description. The idea is that her face can be electronically demarked into various makeup regions and the makeup on those regions can therefore adopt the appropriate colour for that region. In the pic ‘nanosomes’ wasn’t a serious name, but a sarcastic take on the cosmetics industry which loves to take scientific sounding words and invent new ones that make their products sound much more high tech than they actually are. Nanotech could certainly play a role, but since the eye can’t discern features smaller than 0.1mm, it isn’t essential. This is no longer just an idea, companies are now working on development of smart makeup, and we already have prototype electronic tattoos, one of the layers I used for my active skin but again based on an earlier vision.

The original idea didn’t use electronics, but simply used self-organisation tech I’d designed in 1993 on an electronic DNA project. Either way would work, but the makeup would be different for each.

The electronic layer, if required, would most likely be printed onto the skin at a beauty salon, would be totally painless, last weeks and could take only a few minutes to print. It extends IoT to the face.

Both mechanisms could use makeup containing flat plates that create colour by diffraction the same way the scales on a butterfly does. That would make an excellent colour pallet. Beetles produce colour a different way and that would work too. Or we could copy squids or cuttlefish. Nature has given us many excellent start points for biomimetics, and indeed the self-organisation principles were stolen from nature too. Nature used hormone gradients to help your cells differentiate when you were an embryo. If nature can arrange the rich microscopic detail of every part of your face, then similar techniques can certainly work for a simple surface layer of make-up. Having the electronic underlay makes self organisation easier but it isn’t essential. There are many ways to implement self organisation in makeup and only some of them require any electronics at all, and some of those would use electronic particles embedded in the make-up rather than an underlay.

An electronic underlay can be useful to provide the energy for a transition too, and that allows the makeup to change colour on command. That means in principle that a woman could slap the makeup all over her face and touch a button on her digital mirror (which might simply be a tablet or smart phone) and the make-up would instantly change to be like the picture she selected. With suitable power availability, the make-up could be a full refresh rate video display, and we might see teenagers walking future streets wearing kaleidoscopic make-up that shows garish cartoon video expressions and animates their emoticons. More mature women might choose different appearances for different situations and they could be selected manually via an app or gesture or automatically by predetermined location settings.

Obviously, make-up is mostly used on the face, but once it becomes the basis of a smear-on computer display, it could be used on any part of the body as a full touch sensitive display area, e.g. the forearm.

Although some men already wear makeup, many more might use smart make-up as its techie nature makes it more acceptable.

The future of feminism and fashion

Perhaps it’s a bit presumptive of me to talk about what feminists want or don’t want, but I will make the simplifying assumption that they vary somewhat and don’t all want the same things. When it comes to makeup, many feminists want to look how they want to look for their own pleasure, not specifically to appeal to men, or they may want to attract some people and not others, or they may not want to bother with makeup at all, but still be able to look nice for the right people.

Augmented reality will allow those options. AR creates an extra layer of appearance that allows a woman to present herself any way she wants via an avatar, and also to vary presented appearance according to who is looking at her. So she may choose to be attractive to people she finds attractive, and plain to people she’d rather not get attention from. This is independent of any makeup she might be wearing, so she may choose not to wear any at all and rely entirely on the augmented reality layer to replace makeup, saving a lot of time, effort and expense. She could even use skin care products such as face masks that are purely functional, nourishing or protecting her face, but which don’t look very nice. Friends, colleagues and particular subsections of total strangers would still see her as she wants to be seen and she might not care about how she appears to others.

It may therefore be possible that feminism could use makeup as a future activist platform. It would allow women to seize back control over their appearance in a far more precise way, making it abundantly clear that their appearance belongs to them and is under their control and that they control who they look nice for. They would not have to give up looking good for themselves or their friends, but would be able to exclude any groups currently out of favour.

However, it doesn’t have to be just virtual appearance that they can control electronically. It is also possible to have actual physical makeup that changes according to time, location, emotional state or circumstances. Active makeup does just that, but I’ve written too often about that. Let’s look instead at other options:

Fashion has created many different clothing accessories over the years. It has taken far longer than it should, but we are now finally seeing flexible polymer displays being forged into wrist watch straps and health monitoring bands as well as bendy and curvy phones. As 1920s era fashion makes a small comeback, it can’t be long before headbands and hair-bands come back and they would be a perfect display platform too. Hair accessories can be pretty much any shape and size, and be a single display zone or multiple ones. Some could even use holographic displays, so that the accessory seems to change its form, or have optional remote components seemingly hanging free in the nearby air. Any of these could be electronically controllable or set to adjust automatically according to location and the people present.

Displays would also make good forehead jewellery, such as electronic eyebrows, holographic jewels, smart bindis, forehead tattoos and so on. They could change colour or pattern according to emotions for example. As long as displays are small, skin flexing doesn’t present too big an engineering barrier.

In fact, small display particles such as electronic glitter could group together to appear as a single display, even though each is attached to a different piece of skin. Thus, flexing of the skin is still possible with a collection of rigid small displays, which could be millimetre sized electronic glitter. Electronic glitter could contain small capacitors that store energy harvested from temperature difference between the skin and the environment, periodically allowing a colour change.

However, it won’t be just the forehead that is available once displays become totally flexible. That will make the whole visible face an electronic display platform instead of just a place for dumb makeup. Smart freckles and moles could make a fashion reappearance. Lips and cheeks could change colour according to mood and pre-decided protocols, rather than just at the whim of nature.

Other parts of the body would likely house displays too. Fingernails and toenails could be an early candidate since they are relatively rigid. The wrist and forearm are also often exposed. Much of the rest of the body is concealed by clothing most of the time, but seasonal displays are likely when it is more often bare. Beach displays could interact with swimwear, or even substitute for it.

In fact, enabling a multitude of tiny displays on the face and around the body will undoubtedly create a new fashion design language. Some dialects could be secret, only understood by certain groups, a tribal language. Fashion has always had an extensive symbology and adding electronic components to the various items will extend its potential range. It is impossible to predict what different things will mean to mainstream and sub-cultures, as meanings evolve chaotically from random beginnings. But there will certainly be many people and groups willing to capitalise on the opportunities presented. Feminism could use such devices and languages to good effect.

Clothing and accessories such as jewellery are also obvious potential display platforms. A good clue for the preferred location is the preferred location today for similar usage. For example, many people wear logos, messages and pictures on their T-shirts, whereas other items of clothing remain mostly free of them. The T-shirt is therefore by far the most likely electronic display area. Belts, boots, shoes and bag-straps offer a likely platform too, not because they are used so much today, but because they again present an easy and relatively rigid physical platform.

Timescales for this run from historical appearance of LED jewellery at Christmas (which I am very glad to say I also predicted well in advance) right through to holographic plates that appear to hover around the person as they walk around. I’ve explained in previous blogs how actual floating and mobile plates could be made using plasma and electro-magnetics. But the timescale of relevance in the next few years is that of the cheaper and flexible polymer display. As costs fall and size increases, in parallel with an ever improving wireless and cloud infrastructure, the potential revenue from a large new sector combining the fashion and display industries will make this not so much likely as  inevitable.