Category Archives: marketing

How much do your twitter follower numbers matter?

Sunil Malhotra ¬†just asked a question: To what degree is your number of followers an indication of your influence on Twitter? Asking for a friend. ūüėČ

Well, I am ahead of my deadlines today so I have time to respond and it’s a subject most of us have wondered about once in a while.

Answer: a small degree

If you have millions, like Katy Perry, with 100 million, then obviously you would have more influence than a village class pub singer. But her influence is restricted almost entirely to the sort that worship celebs. That’s a big market for sure, but I rather suspect that she doesn’t have much influence in physics circles, or philosophy, or finance, or anything other than fashion, celeb and pop culture. Celebs overestimate their political influence all the time, but recent elections and referenda have shown that they are actually mostly irrelevant.

Many twitter accounts follow huge numbers of people, because they want to get lots of followers, and many accounts automatically follow back, as if it were good manners or something. Many big number accounts that follow me unfollow a few days later because I haven’t followed them back, and other users say the same. I’d say that almost 100% of those followers and accounts are of zero relevance. Nobody can read tweets from more than a few hundred people. If I have a spare few minutes, I can only just keep up with the tweets that come in from the 440 or so that I follow, and some of those have died or must have left twitter, since I haven’t noticed anything from them for ages. Probably only 200 are active.

So if someone follows you who has 100,000 followers, and follows 100,000 people, marketers might say they are valuable because of their retweeting potential, but I’d say they are of very little value because they won’t see anything you tweet. Also, if they are trying to get all those followers, it’s because they are marketing their own material, so are unlikely to engage with yours, and are also more likely to be using social media scheduling apps to tweet regularly, so won’t even be on to see anyone’s tweets, let alone the 1 in 100,000 you wrote. So ignore the ones who follow large numbers of people.

The accounts that are most valuable are those that are very focused, such as industry sector magazines or other aggregators, because they quickly supply tweets that keep you up to date on what’s happening in your field, and that’s why most of us are on Twitter isn’t it? Most have massive numbers of followers but only follow a few accounts. Most people read magazines or papers but few write them, so that’s fair enough.

Next up are the many individuals who notice things of relevance or who say insightful or stimulating or encouraging things, people like Sunil for example. They are the other reason why we are on Twitter apart from keeping up with our sector news. Insight is valuable, stimulation and encouragement are too. Many such people have few followers. That’s not because they don’t matter, it’s because there are simply so many people out there who occasionally say something you would want to hear, but you can only follow a few hundred accounts tops, and many of those will be sector news feeds, so you can only listen to 200 others. Bear in mind that most people don’t use twitter, and most of those that do are professional people who have something worthwhile to say once in a while. Dividing the number of good personal accounts by the large numbers on twitter and multiplying by 200 means that each only gets a few followers.

Some of these people will have obviously have more influence than others. They may say more insightful or stimulating things, so they add more value, so are worth listening to. Those that talk more are heard more too, so numbers of tweets relates to numbers of followers eventually, though you can quickly lose some if you say anything controversial. That’s true in any area of life. But the differences are small. A few thousand followers is quite common, but a few hundred is far more common. There will always be people more popular, louder, more extrovert, more eloquent, more important, funnier, whateverer. That’s life.

Far more important than the number of people who follow is whether they read your tweet, think about it, are engaged by it, and maybe retweet it. Even Twitter understands that and they offer lots of advice on increasing engagement, like tweeting at weekends, including pictures, using careful wording, latching on to current trends.

So it’s quality rather than quantity that matters, as always. But another important factor is that retweeting is not a direct measure of influence. For what it’s worth Sunil, I see a lot of your tweets, and they often make me think, and you will remain one of the valuable accounts I follow for that reason. If I don’t often retweet them, it’s because I try to keep my own account on theme as much as I can, and while I find them good to read, that doesn’t necessarily mean they are best suited to a futures sector account. So it is probably true that influence rides far higher than retweets. Many people will have been made to think, but for any of many reasons, retweeting is inappropriate.

The fact is that most of us know all of these things anyway, and we just tweet our stuff when we feel like it, and if someone engages, great, and if they don’t, so what? Don’t worry about it.

https://www.fastcompany.com/3023067/10-surprising-twitter-statistics-to-help-you-reach-more-followers

OK, Sunil’s question dealt with. What about twitter’s state of health?

Twitter seems to be in a permanent state of voluntary decline. The design and values decisions the company makes often seem to be either invisible or aimed at self-destruction. The change most of us noticed and hated most was the idiotic change to the timeline, which shuffles all the tweets from the accounts you follow, to show the most relevant first apparently. In practice, since I check only now and then, it means I see many tweets several times and many presumably not at all. If I wanted to see only those accounts that Twitter thinks are most relevant, I wouldn’t be following the others, would I? If Twitter thinks it knows best what I should see, why bother letting me choose who to follow at all?

Allowing scheduled tweets has eroded its usefulness enormously. Some that I follow send the same tweets again and again, presumably using some social networking app or other. That means that you quickly get annoyed at them, though not quite enough to unfollow them, you quickly get annoyed at Twitter, though not quite enough to leave, and because their computer is attending twitter instead of them, they probably aren’t even seeing your tweets either, so you wonder whether it is worth bothering with, but not quite enough to stop. So this change alone has dragged twitter to the very edge of the usefulness cliff, and presumably many have already gone over the edge. Its profitability hangs forever in the balance because of idiotic decisions like that.

Allowing photos and auto-playing videos is two-edged. It takes longer to read, and an insightful text tweet is hidden among pages of brain-dead video repeats. On the other hand, it is nice to see the occasional cute kitten or an instantly informative picture or video clip. So I guess that one balances out a bit.

The last bunch of redesigns totally escaped my notice until they were discussed in a newspaper article, and some of the things that had changed, I had never even noticed before. This is a problem common to many industry sectors, and especially in marketing circles, not just a twitter issue. People who think of themselves as the professionals and experts are far more interested in the opinions of their peers than those of their customers. They want to show that they are in their industry elite, bang up to date with the latest fashions in the industry, but often seem to know or care little about what customers care about. So tiny changes in the shape of a bird that most users had never even noticed take on massive significance for the designers.

As for its politicization, I am very aware of it, but I don’t really care. All media seems politicized so I am well used to filtering and un-spinning.

If Twitter stop allowing social media schedulers, allow people to choose how tweets are organised, make it easier to do basic things like copying user IDs and pasting them in, then I for one would find it 10 times more useful and 10 times less annoying. Their user base would increase again, people would use it more, it would be more valuable and their financial woes would end. But they won’t, because they believe they know better, so they are doomed.

Google v Facebook – which contributes most to humanity?

Please don’t take this too seriously, it’s intended as just a bit of fun. All of it is subjective and just my personal opinion of the two companies.

Google’s old motto of ‘do no evil’ has taken quite a battering over the last few years, but my overall feeling towards them remains somewhat positive overall. Facebook’s reputation has also become muddied somewhat, but I’ve never been an active user and always found it supremely irritating when I’ve visited to change privacy preferences or read a post only available there, so I guess I am less positive towards them. I only ever post to Facebook indirectly via this blog and twitter. On the other hand, both companies do a lot of good too. It is impossible to infer good or bad intent because end results arise from a combination of intent and many facets of competence such as quality of insight, planning, competence, maintenance, response to feedback and many others. So I won’t try to differentiate intent from competence and will just stick to casual amateur observation of the result.¬†In order to facilitate score-keeping of the value of their various acts, I’ll use a scale from very¬†harmful¬†to very beneficial, -10 to +10.

Google (I can’t bring myself to discuss Alphabet) gave us all an enormous gift of saved time, improved productivity and better self-fulfilment¬†by effectively replacing a day in the library with a 5 second online search. We can all do far more and live richer lives as a result. They have continued to build on that since, adding extra features and improved scope. It’s far from perfect, but it is a hell of a lot better than we had before. Score: +10

Searches give Google a huge and growing data pool covering the most intimate details of every aspect of our everyday lives. You sort of trust them not to blackmail you or trash your life, but you know they could. The fact remains that they actually haven’t. It is possible that they might be waiting for the right moment to destroy the world, but it seems unlikely. Taking all our intimate data but choosing not to end the world yet: Score +9

On the other hand, they didn’t do either of those things purely through altruism. We all pay a massive price: advertising. Advertising is like a tax. Almost every time you buy something, part of the price you pay goes to advertisers. I say almost because Futurizon has never paid a penny yet for advertising and yet we have sold lots, and I assume that many other organisations can say the same, but most do advertise, and altogether that siphons a huge amount from our economy. Google takes lots of advertising revenue, but if they didn’t take it, other advertisers would, so I can only give a smallish negative for that: Score -3

That isn’t the only cost though. We all spend very significant time getting rid of ads, wasting time by clicking on them, finding, downloading and configuring ad-blockers to stop them, re-configuring them to get entry to sites that try to stop us from using ad-blockers, and often paying per MB for unsolicited ad downloads to our mobiles. I don’t need to quantify that to give all that a score of -9.

They are still 7 in credit so they can’t moan too much.

Tax? They seem quite good at minimizing their tax contributions, while staying within the letter of the law, while also¬†paying good lawyers to argue what the letter of the law actually says. Well, most of us¬†try at least a bit to avoid paying taxes we don’t have to pay. Google claims to be doing us all a huge favor by casting light on the gaping holes in international tax law that let them do it, much like a mugger nicely shows you the consequences of inadequate police coverage by enthusiastically mugging you. Noting the huge economic problems caused across the world by global corporates paying far¬†less¬†tax than would seem reasonable to the average small-business-owner, I can’t honestly see how this could live comfortably with their do-no evil mantra. Score: -8

On the other hand, if they paid all that tax, we all know governments would cheerfully waste most of it. Instead, Google chooses to do some interesting things with it. They gave us Google Earth, which at least morally cancels out their ‘accidental’ uploading of everyone’s wireless data as their street-view cars went past.They have developed self-driving cars. They have bought and helped develop Deep-mind and their quantum computer. They have done quite a bit for renewable energy. They have spent some on high altitude communications planes supposedly to bring internet to the rural parts of the developing world.¬†When I were a lad, I wanted to be a rich bastard so I could do all that. Now, I watch as the wealthy owners of these big companies do it instead. I am fairly happy with that. I get the results and didn’t have to make the effort. We get less tax, but at least we get some nice toys. Almost cancels. Score +6

They are trying to use their AI to analyse massive data pools of medical records to improve medicine. Score +2

They are also building their databases more while doing that but we don’t yet see the downside. We have to take what they are doing on trust until evidence shows otherwise.

Google has tried and failed at¬†many things that were going to change the world and didn’t, but at least they tried. Most of us don’t even try. Score +2

Oh yes, they bought YouTube, so I should factor that in. Mostly harmless and can be fun. Score: +2

Almost forgot Gmail too. Score +3

I’m done. Total Google contribution to humanity: +14

Well done! Could do even better.

I’ve almost certainly overlooked some big pluses and minuses, but I’ll leave it here for now.

Now Facebook.

It’s obviously a good social network site if you want that sort of thing. It lets people keep in touch with each other, find old friends and make new ones. It lets others advertise their products and services, and others to find or spread news. That’s all well and good and even if I and many other people don’t want it, many others do, so it deserves a good score, even if it isn’t as fantastic as Google’s search, that almost everyone uses, all the time. Score +5

Connected, but separate from simply keeping in touch, is the enormous pleasure value people presumably get from socializing. Not me personally, but ‘people’. Score +8

On the downside: Quite a lot of problems result from people, especially teens, spending too much time on Facebook. I won’t reproduce the results of all the proper academic ¬†studies here, but we’ve all seen various negative reports: people get lower grades in their exams, people get bullied, people become socially competitive – boasting about their successes while other people feel insecure or depressed when others seem to be doing better, or are prettier, or have more friends. Keeping in touch is good, but cutting bits off¬†others’ egos to build your own isn’t.¬†It is hard not to conclude that the negative uses of keeping in touch outweigh the positive ones. Long-lived bad-feelings outweigh short-lived ego-boosts. Score: -8

Within a few years of birth, Facebook evolved from a keeping-in-touch platform to a general purpose mini-web. Many people were using Facebook to do almost everything that others would do on the entire web. Being in a broom cupboard is fine for 5 minutes if you’re playing hide and seek, but it is not desirable as a permanent state.¬†Still, it is optional, so isn’t that bad per se: Score: -3

In the last 2 or 3 years, it has evolved further, albeit probably unintentionally, to become a political bubble, as has become very obvious in¬†Brexit and the US Presidential Election, though it was already apparent well before those. Facebook may not have caused the increasing divide we are seeing between left and right, across the whole of the West, but it amplifies it. Again, I am not implying any intent, just observing the result. Most people follow people and media that echoes their own value judgments. They prefer resonance to dissonance. They prefer to have their views reaffirmed than to be disputed. When people find a comfortable bubble where they feel they belong, and stay there, it is easy for tribalism to take root and flourish, with demonization of the other not far behind. We are now seeing that in our bathtub society, with two extremes and a rapidly shallowing in-between that was not long ago the vast majority. Facebook didn’t create human nature; rather, it is a victim of it, but nonetheless it provides a near-monopoly social network that facilitates such political bubbles and their isolation while doing far¬†too little to encourage integration in spite of its plentiful resources. Dangerous and Not Good. Score -10

On building databases of details of our innermost lives, managing not to use the data to destroy our lives but instead only using it to sell ads, they compare with Google. I’ll score that the same total for the same reasons: Net Score -3

Tax? Quantities are different, but eagerness to avoid tax seems similar to Google. Principles matter. So same score: -8

Assorted messaging qualifies as additional to the pure social networking side I think so I’ll generously give them an extra bit for that: Score +2

They occasionally do good things with it like Google though. They also are developing a high altitude internet, and are playing with space exploration. Tiny bit of AI stuff, but not much else has crossed my consciousness. I think it is far less than Google but still positive, so I’ll score: +3

I honestly can’t think of any other significant contributions from Facebook to make the balance more positive, and I tried. I think they want to make a positive contribution, but are too focused on income to tackle the social negatives properly.

Total Facebook contribution to humanity: -14.

Oh dear! Must do better.

Conclusion: We’d be a lot worse off without Google. Even with their faults, they still make a great contribution to humankind. Maybe not quite a ‘do no evil’ rating, but certainly they qualify for ‘do net good’. On the other hand, sadly, I have to say that my analysis suggests we’d be a lot better off without Facebook. As much better off without them as we benefit by having Google.

If I have left something major out, good or bad, for either company please feel free to add your comments. I have deliberately left out their backing of their own political leanings and biases because whether you think they are good or bad depends where you are coming from. They’d only score about +/-3 anyway, which isn’t a game changer.

 

 

Fluorescent microsphere mist displays

A few 3D mist displays have been demonstrated over the last decade. I’ve seen a couple at trade shows and have been impressed. To date, they use mists or curtains of tiny water droplets to make a 3D space onto which to project an image, so you get a walk-through 3D life-sized display. Like this:

http://wonderfulengineering.com/leia-display-system-uses-a-screen-made-of-water-mist-to-display-3d-projections/

or check out: http://ixfocus.com/top-10-best-3d-water-projections-ever/

Two years ago, I suggested using a forehead-mounted mist projector:

https://timeguide.wordpress.com/2014/11/03/forehead-3d-mist-projector/

so you could have a 3D image made right in front of you anywhere.

This week, a holographic display has been doing the rounds on Twitter, called Gatebox:

https://www.geek.com/tech/gatebox-wants-to-be-your-personal-holographic-companion-1682967/

It looks OK but mist displays might be better solution for everyday use because they can be made a lot bigger more cheaply. However, nobody really wants water mist causing electrical problems in their PCs or making their notebook paper soggy. You can use smoke as a mist substitute but then you have a cloud of smoke around you. So…

Suppose instead of using water droplets and walking around veiled in fog or smoke or accompanied by electrical crackling and dead PCs, that the mist was not made of water droplets but tiny dry and obviously non-toxic particles such as fluorescent micro-spheres that are invisible to the naked eye and transparent to visible light so you can’t see the mist at all, and it won’t make stuff damp. Instead of projecting visible light, the particles are made of fluorescent material, so that they are illuminated by a UV projector and fluoresce with the right colour to make the visible display. There are plenty of fluorescent materials that could be made into tiny particles, even nano-particles, and made into an invisible mist that produces a bright and high-resolution display. Even if non-toxic is too big an ask, or the fluorescent material is too expensive to waste, a large box that keeps them contained and recycles them for the next display could still be bigger, better, brighter and cheaper than a large holographic display.

Remember, you saw it here first. My 101st invention of 2016.

Can we automate restaurant reviews?

Reviews are an important part of modern life. People often consult reviews¬†before buying things, visiting a restaurant or booking a hotel. There are even reviews on the best seats to choose on planes. When reviews are honestly given, they can be very useful to potential buyers, but what if they aren’t honestly give? What if they are glowing reviews written by friends of the restaurant owners, or scathing reviews written by friends of the competition? What if the service received was¬†fine, but the reviewer simply didn’t like the race or gender of the person delivering it? Many reviews fall into these categories, but of course we can’t be sure how many, because when someone writes a review, we don’t know whether they were being honest or not, or whether they are biased or not. Adding a category of automated reviews would add credibility provided the technology is independent of the establishment concerned.

Face recognition software is now so good that it can read lips better than human lip reading experts. It can be used to detect emotions too, distinguishing smiles or frowns, and whether someone is nervous, stressed or relaxed. Voice recognition can discern not only words but changes in pitch and volume that might indicate their emotional context. Wearable devices can also detect emotions such as stress.

Given this wealth of technology capability, cameras and microphones in a restaurant could help verify human reviews and provide machine reviews. Using the checking in process it can identify members of a group that might later submit a review, and thus compare their review with video and audio records of the visit to determine whether it seems reasonably true. This could be done by machine using analysis of gestures, chat and facial expressions. If the person giving a poor review looked unhappy with the taste of the food while they were eating it, then it is credible. If their facial expression were of sheer pleasure and the review said it tasted awful, then that review could be marked as not credible, and furthermore, other reviews by that person could be called into question too. In fact, guests would in effect be given automated reviews of their credibility. Over time, a trust rating would accrue, that could be used to group other reviews by credibility rating.

Totally automated reviews could also be produced, by analyzing facial expressions, conversations and gestures across a whole restaurant full of people. These machine reviews would be processed in the cloud by trusted review companies and could give star ratings for restaurants. They could even take into account what dishes people were eating to give ratings for each dish, as well as more general ratings for entire chains.

Service could also be automatically assessed to some degree too. How long were the people there before they were greeted/served/asked for orders/food delivered. The conversation could even be automatically transcribed in many cases, so comments about rudeness or mistakes could be verified.

Obviously there are many circumstances where this would not work, but there are many where it could, so AI might well become an important player in the reviews business. At a time when restaurants are closing due to malicious bad reviews, or ripping people off in spite of poor quality thanks to dishonest positive reviews, then this might help a lot. A future where people are forced to be more honest in their reviews because they know that AI review checking could damage their reputation if they are found to have been dishonest might cause some people to avoid reviewing altogether, but it could improve the reliability of the reviews that still do happen.

Still not perfect, but it could be a lot better than today, where you rarely know how much a review can be trusted.

Future Augmented Reality

AR has been hot on the list of future IT tech for 25 years. It has been used for various things since smartphones and tablets appeared but really hit the big time with the recent Pokemon craze.

To get an idea of the full potential of augmented reality, recognize that the web and all its impacts on modern life came from the convergence of two medium sized industries Рtelecoms and computing. Augmented reality will involve the convergence of everything in the real world with everything in the virtual world, including games, media, the web, art, data, visualization, architecture, fashion and even imagination. That convergence will be enabled by ubiquitous mobile broadband, cloud, blockchain payments, IoT, positioning and sensor tech, image recognition, fast graphics chips, display and visor technology and voice and gesture recognition plus many other technologies.

Just as you can put a Pokemon on a lawn, so you could watch aliens flying around in spaceships or cartoon characters or your favorite celebs walking along the street among the other pedestrians. You could just as easily overlay alternative faces onto the strangers passing by.

People will often want to display an avatar to people looking at them, and that could be different for every viewer. That desire competes with the desire of the viewer to decide how to see other people, so there will be some battles over who controls what is seen. Feminists will certainly want to protect women from the obvious objectification that would follow¬†if a¬†woman can’t control how she is seen. In some cases, such objectification and abuse could even reach into hate crime territory, with racist, sexist or homophobic virtual overlays. All this demands control, but it is far from obvious where that control would come from.

As for buildings, they too can have a virtual appearance. Virtual architecture will show off architect visualization skills, but will also be hijacked by the marketing departments of the building residents. In fact, many stakeholders will want to control what you see when you look at a building. The architects, occupants, city authorities, government, mapping agencies, advertisers, software producers and games designers will all try to push appearances at the viewer, but the viewer might want instead to choose to impose one from their own offerings, created in real time by AI or from large existing libraries of online imagery, games or media. No two people walking together on a street would see the same thing.

Interior decor is even more attractive as an AR application. Someone living in a horrible tiny flat could enhance it using AR to give the feeling of far more space and far prettier decor and even local environment. Virtual windows onto Caribbean beaches may be more attractive than looking at mouldy walls and the office block wall that are physically there. Reality is often expensive but images can be free.

Even fashion offers a platform for AR enhancement. An outfit might look great on a celebrity but real life shapes might not measure up. Makeovers take time and money too. In augmented reality, every garment can look as it should, and that makeup can too. The hardest choice will be to choose a large number of virtual outfits and makeups to go with the smaller range of actual physical appearances available from that wardrobe.

Gaming is in pole position, because 3D world design, imagination, visualization and real time rendering technology are all games technology, so perhaps the biggest surprise in the Pokemon success is that it was the first to really grab attention. People could by now be virtually shooting aliens or zombies hoarding up escalators as they wait for their partners. They are a little late, but such widespread use of personal or social gaming on city streets and in malls will come soon.

AR Visors are on their way too, and though the first offerings will be too expensive to achieve widespread adoption, cheaper ones will quickly follow. The internet of things and sensor technology will create abundant ground-up data to make a strong platform. As visors fall in price, so too will the size and power requirements of the processing needed, though much can be cloud-based.

It is a fairly safe bet that marketers will try very hard to force images at us and if they can’t do that via blatant in-your-face advertising, then product placement will become a very fine art. We should expect strong alliances between the big marketing and advertising companies and top games creators.

As AI simultaneously develops, people will be able to generate a lot of their own overlays, explaining to AI what they’d like and having it produced for them in real time. That would undermine marketing use of AR so again there will be some battles for control. Just as we have already seen owners of landmarks try to trademark the image of their buildings to prevent people including them in photographs, so similar battles will fill the courts over AR. What is to stop someone superimposing the image of a nicer building on their own? Should they need to pay a license to do so? What about overlaying celebrity faces on strangers? What about adding multimedia overlays from the web to make dull and ordinary products do exciting things when you use them? A cocktail served in a bar could have a miniature Sydney fireworks display going on over it. That might make it more exciting, but should the media creator be paid and how should that be policed? We’ll need some sort of¬†AR YouTube at the very least with added geolocation.

The whole arts and media industry will see city streets as galleries and stages on which to show off and sell their creations.

Public services will make more mundane use of AR. Simple everyday context-dependent signage is one application, but overlays would be valuable in emergencies too. If police or fire services could superimpose warning on everyone’s visors nearby, that may help save lives in emergencies. Health services will use AR to assist ordinary people to care for a patient¬†until an ambulance arrives

Shopping provide more uses and more battles. AR will show you what a competing shop has¬†on offer right beside the one¬†in front of you. That will make it easy to digitally trespass on a competitor’s shop floor. People can already do that on their smartphone, but AR will put the full image large as life right in front of your eyes to make it very easy to compare two things. Shops won’t want to block comms completely because that would prevent people wanting to enter their shop at all, so they will either have to compete harder or find more elaborate ways of preventing people making direct visual comparisons in-store. Perhaps digital trespassing might become a legal issue.

There will inevitably be a lot of social media use of AR too. If people get together to demonstrate, it will be easier to coordinate them. If police insist they disperse, they could still congregate virtually. Dispersed flash mobs could be coordinated as much as ones in the same location. That makes AR a useful tool for grass-roots democracy, especially demonstrations and direct action, but it also provides a platform for negative uses such as terrorism. Social entrepreneurs will produce vast numbers of custom overlays for millions of different purposes and contexts. Today we have tens of millions of websites and apps. Tomorrow we will have even more AR overlays.

These are just a few of the near term uses of augmented reality and a few hints as issues arising. It will change every aspect of our lives in due course, just as the web has, but more so.

 

On Independence Day, remember that the most important independence is independence of thought

Division is the most obvious¬†observation of¬†the West right now. The causes of it are probably many but one of the biggest must be the reinforcement of views that people experience due to today’s media and especially social media. People tend to read news from sources that agree with them, and while immersed in a crowd of others sharing the same views,¬†any biases they had quickly seem to be the norm. In the absence of face to face counterbalances, extreme views may be shared, normalized, and drift towards extremes is enabled. Demonisation of those with opposing views often¬†follows. This is one of the two main themes of my new book Society Tomorrow, the other being the trend towards 1984, which is somewhat related since censorship follows from division..

It is healthy to make sure you are exposed to views across the field. When you regularly see the same news with very different spins, and notice which news doesn’t even appear in some channels, it makes you less vulnerable to bias. If you end up disagreeing with some people, that is fine; better to be right than popular. Other independent thinkers won’t dump you just because you disagree with them. Only clones will, and you should ask whether they matter that much.

Bias is an error source, it is not healthy. You can’t make good models of the world if you can’t filter bias, you can’t make good predictions. Independent thought is healthy, even when it is critical or skeptical. It is right to challenge what you are told, not to rejoice that it agrees with what you already believed. Learning to filter bias from the channels you expose yourself to means your conclusions, your thoughts, and your insights are your own. Your mind is your own, not just another clone.

Theoretical freedom means nothing if your mind has been captured and enslaved.

Celebrate Independence Day by breaking free from your daily read, or making sure you start reading other sources too. Watch news channels that you find supremely irritating sometimes. Follow people you profoundly disagree with. Stay civil, but more importantly, stay independent. Liberate your consciousness, set your mind free.

 

Guest Post: Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

Another guest post from Christopher Moseley, (details below)

Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

It’s not hard not to get a little bit nostalgic about the death throes of well-known British High Street brands. Woollies was the first big name in living memory to get killed off in the Great War of the Internet versus the High Street; Austin Reed and Bhs are the very latest casualties.

Philip Green‚Äôs soon to face a grilling from a Commons committee, and no doubt the sense of outrage and accusations of asset stripping will heighten the tensions and anger associated with job losses¬†and the of dying British High Street brands. As to Austin Reed, it’s hard to see a well-heeled target figure stepping forward to face similar political brickbats: it just kind of, well,¬†died away.

Asset stripping aside it’s hard to see how tired old brands like Bhs might have survived in a world where choice is a touch screen away. The venerable British High Street, and the myriad shops which struggle to stay solvent within the confines of¬†her bricks and mortar structure, still has a¬†white knight in the form of¬†Mary Portas, but it’s clear that the writing is on the,¬†er, shop window … it reads, ‘Closing Down’.

Twenty or so years ago if I had wanted to buy a set of headphones I would have strolled to my nearest¬†retailers¬†to make my purchase.¬† In the 2010s, close as I am to my local high street, I can¬†simply go online. It’s the only viable decision – there’s simply a much bigger choice, and greater availability.

And with a smartphone in hand, or a laptop or tablet at my side, I‚Äôm able to quickly locate a wealth of information about my desired¬†product before being given a list of potential suppliers ‚Äď often ranked by reliability and item price.

Why would I ‘go’ bricks and mortar, when with a simple click my goods can be delivered to my house the very next day?

Why break into a bipedal sweat when one can surf?

Omni-channel selling provides¬†consumers with numerous¬†channels through which they can interact with and purchase from retail businesses. There’s all the attendant information about products, the means to interact with technical experts, and a giddy range of devices: smartphones, desktops, notebooks to browse on.

The 24-7 shopping experience

The obvious advantage of Internet shopping is that is that one can shop well after the High Street curfew of 5:30pm. We can all shop to heart’s content, on the couch, in the bath, or in a tent on Ben Nevis. Businesses that can‚Äôt cater for the¬†around-the-clock punters face obliteration. Why walk?

The future’s bespoke, more interesting and built for humans

Around 16 years ago, when the first corrosive impact of the Internet was being felt in the High Street, I once¬†tried to stage a media stunt. I proposed a debate between several well-known exponents of¬†retail, pitted against some toughies (clients actually) who worked in e-commerce. If memory serves I’d wanted to co-opt a Selfridges or Harrods window to conduct the debate. It would have been fab I think.

It never happened¬†– I guess the issue wasn’t quite sufficiently in the public eye back in ’00.

It’s a different story today. We’re right in¬†the¬†middle of a bloodbath and it’s hard to see a future for the great British High Street, other than, perhaps, this is an opportunity to return to something rather old-fashioned, something much more traditional.

If there is a future for the High Street, it won’t be a continuation of today’s confection of identikit chain stores, but rather much akin to the boutique butcher, baker and candlestick maker of yesteryear. Throw in some vibrant street markets, some residential housing, and one has something like the world of the Edwardian era.

So, the mantra of the High Street in the 2020s might just be, ‘Let’s party like it’s 1899¬†…’

Chris Moseley

Head of Public Relations, Merchant Marketing Group

Tel +44 238022 5478

The future of mind control headbands

Have you ever wanted¬†to control millions of other people¬†as your¬†own personal slaves or army?¬†How about somehow persuading lots of people¬†to wear¬†mind control headbands, that you control? Once they are wearing them, you can use them as your slaves, army or whatever. And you could put them into offline¬†mode in between so they don’t cause trouble.

Amazingly, this might be feasible. It just requires a little marketing to fool them into accepting a device with extra capabilities that serve the seller rather than the buyer. Lots of big companies do that bit all the time. They get you to pay handsomely for something such as a smartphone and then they use it to monitor your preferences and behavior and then sell the data to advertisers to earn even more. So we just need a similar means of getting you to buy and wear a nice headband that can then be used to control your mind, using a confusingly worded clause hidden on page 325 of the small print.

I did some googling about TMS- trans-cranial magnetic stimulation, which can produce some interesting effects in the brain by using magnetic coils to generate strong magnetic fields to create electrical currents in specific parts of your brain without needing to insert probes. Claimed effects vary from reducing inhibitions, pain control, activating muscles, assisting learning, but that is just today, it will be far easier to get the right field shapes and strengths in the future, so the range of effects will increase dramatically. While doing so, I also discovered numerous pages about producing religious experiences via magnetic fields too. I also recalled an earlier blog I wrote a couple of year ago about switching people off, which relied on applying high frequency stimulation to the claustrum region. https://timeguide.wordpress.com/2014/07/05/switching-people-off/

The source I cited for that is still online:  http://www.newscientist.com/article/mg22329762.700-consciousness-onoff-switch-discovered-deep-in-brain.html.

So… suppose you make a nice headband that helps people get in touch with their spiritual side. The time is certainly right. Millennials apparently believe in the afterlife far more than older generations, but they don’t believe in gods. They are begging for¬†nice vague spiritual experiences that fit nicely into their safe spaces mentality, that are disconnected from anything specific that might offend someone or appropriate someone’s¬†culture, that bring universal peace and love feelings without the difficult bits of having to actually believe in something or follow some sort of behavioral code. This headband will help them feel at one with the universe, and with other people, to be effortlessly part of a universal human collective, to share the feeling of belonging and truth. You know as well as I do that anyone could get millions of millennials or lefties to wear such a thing. The headband¬†needs some¬†magnetic coils and field shaping/steering¬†technology. Today TMS¬†uses old tech such as metal wires, tomorrow they will use graphene to get far more current and much better fields, and they will use nice IoT biotech feedback loops to monitor thoughts emotions and feelings to create just the right sorts of sensations. A 2030 headband will be able to create high strength fields in almost any part of the brain, creating the means for stimulation, emotional generation, accentuation or attenuation, muscle control, memory recall and a wide variety of other capabilities. So zillions¬†of people will want one and happily wear it. ¬†All the joys of spirituality without the terrorism or awkward dogma. It will probably work well with a range of legal or semi-legal smart drugs to make experiences¬†even more rich. There might be a range of apps that work with them too, and you might have a sideline in a¬†company supplying some of them.

And thanks to clause P325e paragraph 2, the headband will also be able to switch people off. And while they are switched off, unconscious, it will be able to use them as robots, walking them around and making them do stuff. When they wake up, they won’t remember anything about it so they won’t mind. If they¬†have done nothing wrong, they¬†have nothing to fear, and they are nor responsible for what someone else does using their body.

You could rent out some of your unconscious people as living statues or art-works or mannequins or ornaments. You could make shows with them, synchronised dances. Or demonstrations or marches, or maybe you could invade somewhere. Or get them all to turn up and vote for you at the election. ¬†Or any of 1000 mass mind control dystopian acts. Or just get them to bow down and worship you. After all, you’re worth it, right? Or maybe you could get them doing nice things, your choice.

 

Inspired by the Doomsday Clock, the 1984 clock is at July 1st 1983

The Doomsday clock was recently re-assessed and stays at 23.57. See http://thebulletin.org/timeline

I have occasionally written or ranted about 1984. The last weeks have taken us a little closer to Orwell’s¬†dystopian future. So, even though we are long past 1984, the basket of concepts it introduces is well established in common culture.

The doomsday committee set far too pessimistic a time. Nuclear war and a few other risks are significant threats, and¬†extinction level events are possible, but they are far from likely. My own¬†estimate puts the combined risk from all threats growing to¬†around 2% by about 2050. That is quite pessimistic enough I think, but surely that would give us reason to act, but doesn’t justify¬†the level of urgency that extinction is happening any minute now. 11pm would have been quite enough to be a wake-up call but not enough to look like doom-mongering.

So I won’t make the same mistake with my 1984 clock. Before we start working out the time, we need to identify those ideas from 1984 that will be used. My choice would be:

Hijacking or perversion of language to limit debate and constrain it to those views considered acceptable

Use of language while reporting news of events or facts that omits, conceals, hides, distorts or otherwise impedes clear vision of inconvenient aspects of the truth while emphasizing those events, views or aspects that align with acceptable views

Hijacking or control of the media to emphasize acceptable views and block unacceptable ones

Making laws or selecting judiciary according to their individual views to achieve a bias

Blocking of views considered unacceptable or inconvenient by legal or procedural means

Imposing maximum surveillance, via state, social or private enterprises

Encouraging people to police their contacts to expose those holding or expressing inconvenient or unacceptable views

Shaming of those who express unacceptable views as widely as possible

Imposing extreme sanctions such as loss of job or liberty on those expressing unacceptable views

That’s enough to be going on with. Already, you should recognize many instances of each of these flags being raised in recent times. If you don’t follow¬†the news, then I can assist you by highlighting a few instances, some as recent as this week. Please note that in this blog, I am not siding for¬†or against any issue in the following text, I am just considering whether there is evidence of 1984. I make my views on the various issue very clear when I write¬†blogs about those issues.

The Guardian has just decided to bar comments on any articles about race, Muslims, migrants or immigration. It is easy to see why they have done so even if I disagree with such a policy, but nonetheless it is a foundation stone in their 1984 wall.

Again on the migrant theme, which is a very rich seam for 1984 evidence, Denmark, Germany and Sweden have all attempted to censor  news of the involvement of migrants or Muslims in many recent attacks. Further back in time, the UK has had problems with police allowing child abuse to continue rather than address it because of the racial/religious origins of the culprits.

Choice of language by the media has deliberately conflated ‘migrants’ with ‘refugees’, conflated desperation ¬†to escape violent oppression¬†with searching for a wealthier life, and excessively biased coverage towards¬†those events that solicit sympathy with migrants.

Moving to racism, Oriel College has just had an extremely embarrassing climb-down from considering removal of a statue of Cecil Rhodes, because he is considered racist by today’s standards¬†by some students. Attempting to censor history is 1984-ish but so is the fact that involvement of the campaign instigators in their own anti-white racism such as links to the Black Supremacy movement has been largely concealed.

Attempted hijacking of language by the black community¬†is evident in the¬†recent enforcement of the phrase ‘people of color’,¬†and illogical and highly manufactured simultaneous offence at use of the term ‘colored’. The rules only apply to white commentators, so it could be considered a black supremacy power struggle rather than an attempt to deal with any actual anti-black racism. Meanwhile, here in the UK, ‘black’ and ‘people of color’ seem both to be in equally common use so far.

David Cameron and some ministers have this week accused¬†Oxford University of racism because it accepts too few black students. A range of potential causes were officially suggested but none include any criticism of the black community such as cultural issues that devalue educational achievement. In the same sentence, Cameron implied that it necessarily racist that a higher proportion of¬†blacks are in prison. There was no mention that this could be caused by different crime incidence, as is quickly learned¬†by inspection of official government statistics. This 1984-style distortion of the truth by marketing spin is one of Cameron’s most dominant characteristics.

Those statistics are inconvenient and ignoring them is 1984-ish already, but further 1984 evidence is that some statistics that show certain communities in a bad light are no longer collected.

Europe is another are where 1984-style operations are in vogue. Wild exaggeration of the benefits of staying in and extreme warnings of the dangers of leaving dominate most government output and media coverage. Even the initial decision to word the referendum question¬†with a yes and no answer to capitalise on the well-known preference for voting yes is an abuse of language, but that at least was spotted early and the referendum¬†question has been reworded with less bias, though ‘remain’ can still be considered a more positive word than ‘leave’ and remain still takes the first place on the voting slip, so it is still biased in favor of staying in the EU.

Gender is another area where language hijacking is becoming a key weapon. Attempts to force use of the terms ‘cis’ and ‘trans’ accompany attempts to pretend that the transgender community is far larger than reality. Creation of the term ‘transphobic’ clearly attempts to build on the huge success of the¬†gay equality movement’s use of the term homophobic. This provides an easy weapon to use against anyone who doesn’t¬†fully back all of the transgender community’s demands. Very 1984. As recently pointed out by Melanie Phillips, UK government response¬†to such demands has been very politically correct, and will needlessly magnify the numbers experiencing gender dysphoria, but being accompanied by a¬†thorough lack of understanding of the trans community, will very likely make things worse for many genuine transgender people.

As for surveillance, shaming, career destruction etc., we all see how well Twitter fills that role all by itself. Other media and the law add to that, but social media backlash is already a massive force even without official additions.

Climate change has even become a brick in the 1984 wall. Many media outlets censor views from scientists that don’t agree that doom caused by human emissions of CO2 is imminent. The language used, with words such as ‘denier’ are similarly evidence of 1984 influence.

Enough examples. If you look for them, you’ll soon spot them every day.

What time to set out clock then? I think we already see a large momentum towards 1984, with the rate of incidents of new policies pushing that direction increasing rapidly. A lot of pieces are already in place, though some need shaped or cemented. We are not there yet though, and we still have some freedom of expression, still escape being locked up for saying the wrong thing unless it is extreme. We don’t quite have the thought police, or even ID cards yet. I think we are close, but not so close we can’t recover. Let’s start with¬†a comfortable enough margin so that movement in either direction can be taken account of in future assessments. We are getting close though, so I don’t want too big a margin. 6 month might be a nice compromise, then we can watch as it gets every closer without the next piece of evidence taking us all the way.

The 1984 clock is at July 1st 1983.

 

The future of ISIS

I was going to write about the future of intelligence but I just saw a nice graphic by The Economist on the spread of ISIS:

so I’ll write about them instead.

The main Economist article is http://www.economist.com/news/middle-east-and-africa/21656690-islamic-state-making-itself-felt-ever-more-countries-how-much-influence

I won’t¬†summarize their article about the current state of affairs; read it yourself. I can add a few comments to highlight the future though.

Surveys on Muslim attitudes to violence consistently show that most Muslims reject violence done in the name of Islam:¬†65-75%. That is the numeric range that describes the reality of ‘the vast overwhelming majority of peace-loving Muslims’ we see emphasized by politicians and media whenever an Islamic terrorist act occurs, two thirds to three quarters according to when and where the surveys have been done. The last high¬†quality survey¬†in the UK arrived at the figure 68%, comfortably in that range. The other side of the same statistics is¬†that 32% of British Muslims stated¬†some support for violence.

ISIS draws from¬†that quarter or third of Muslims who are comfortable with using violent means to further or defend Islamic interests. Like the IRA in the Northern Ireland ‘Troubles’, with very similar support statistics, a small number of actual front-line terrorists can rely on about a third of their host population for their support, even though those most of those people will never actually join in the actual violence. The key factors in both situations are that a group feels aggrieved about something, and some people have stepped forward to fight under the banner against¬†that something. For the IRA, it was perceived oppression of the Catholic republican community that wanted to return to a United Ireland. For ISIS, it is initially the perceived war against Islam, even if no-one else has admitted to there being one, amplified by the dream of producing a strict, fully Islamic state that can act as a hub for stricter Islamification of other regions.

Like the IRA, ISIS offers potential glory, a perverted form of status and glamour, excitement, and even a promise of paradise to young people with otherwise few opportunities in life who want to be someone. Picking up a gun and joining jihad compares favorably to some people to standing unemployed on a street corner, surrounded by a nation of people of whom almost all are doing better than you in life.

That lack of hope is abundant and growing, but in the UK at least, it is largely self-inflicted, since immigrant Muslim communities often separate themselves from the rest of their host society and thereby the opportunities otherwise on offer. Muslims who integrate with the rest of society cope happily, but many choose not to integrate and for them, it is a spiral downwards that provides a fertile ground for radicalization. Detecting and subduing radicalization is more difficult if the underlying causes are increasing.

The Middle East has huge problems, and many of them increase hostility to the West as well as between countries in the region. That also will increase. Current income from oil will reduce greatly in the next decades as the world moves away from oil towards shale gas, nuclear and renewables for energy. As income shrinks in an already unstable environment, the number of that third willing to turn to violence will increase. Add to that better communications, growing awareness of western freedoms and lifestyles and potential for new forms of government and those pressures are amplified further.

That will increase the supply for ISIS. it is easy to manipulate attitudes in a community and turn people to violence if an oppressor can be identified and blamed for all the problems, and pretty much the entire West ticks that box if the facts are cherry-picked or omitted, distorted and spun enough in the right way by skilled marketers. ISIS are good marketers.

Extreme violence by a large enough minority can force most peace-loving people into submission. ISIS have shown quite enough barbarity to scare many into compliance, terrifying communities and making them easier to conquer long before their forces’ arrival. Many of the hopeless young people in those newly conquered territories are willing to join in to gain status and rewards for themselves. Many others will join in to avoid punishment for themselves or their families. And so it rolls on.

The West’s approach to holding them back so far has been airstrikes on front lines and drone attacks on leaders. However, ISIS is something of a cloud based leadership. Although they have a somewhat centralized base in Iraq and Syria, they make their appeal to Islamists everywhere, cultivating¬†support and initiating actions even before they enter an area. It is easy enough to kill a few leaders but every extremist preacher everywhere is another potential leader and if there is a steady stream of new recruits, some of those will be good leadership material too.

As the Economist says, ISIS¬†have limited success so far outside of Iraq and Syria, but that could change swiftly if critical mass can be achieved in countries already showing some support. Worldwide, Muslim communities feel a strong disconnect from other cultures, which skilled manipulators can easily turn into a feeling of oppression. Without major modernization from within Islam, and of which there is little sign so far, that disconnect will greatly increase as the rest of the world’s population sees accelerating change technologically, economically, socially, culturally and politically. With so much apparently incompatible with Islamic doctrines as interpreted and presented by many of today’s Islamic leaders, it is hard to see how it could be otherwise from increasing disconnect. The gap between Islam and non-Islam won’t close, it will widen.

ISIS welcomes and encourages that growing gap. It provides much of the increasing pressure needed to convert a discontented young person into an Islamic extremist and potential recruit. It pushes a community closer to the critical mass or resentment and anger they need.

The rest of the world can’t change Islam. No matter how much politicians try to appease Islamists, offer concessions to Muslim communities, or indeed to repeatedly assert that Islamic violence has ‘nothing to do with Islam’, the gap will grow between strict Islamic values and everyone else’s. ISIS will be guaranteed a stream of enthusiastic recruits. Those Muslims to whom stricter interpretations of their religion¬†appeal are diluted throughout Muslim populations, they are not separate groups that live apart, that can easily be identified and addressed with outreach campaigns or surveillance. Only by reducing advocacy of strict Islamic values can the gap stop widening and begin to close. That obviously can only be done by Muslim communities themselves. Any attempt to do so by those outside of Islam would simply add to perceived oppression and act as justification towards extremism. Furthermore, that reduction of advocacy of extremist interpretations of Islam would have to be global. If it persists anywhere, then that region will act as a source of violence and a draw to wannabe¬†terrorists.

So¬†like most other observers, it seems obvious to me that the solution to ISIS or any other extremist Islamic groups yet to¬†emerge¬†has to come from within Islam. Muslims will eventually have to¬†adapt to the 21st century. They will have to¬†modernize. That won’t be easy and it won’t happen quickly, but ISIS and its variants will thrive and multiply until that happens.