AR has been hot on the list of future IT tech for 25 years. It has been used for various things since smartphones and tablets appeared but really hit the big time with the recent Pokemon craze.
To get an idea of the full potential of augmented reality, recognize that the web and all its impacts on modern life came from the convergence of two medium sized industries – telecoms and computing. Augmented reality will involve the convergence of everything in the real world with everything in the virtual world, including games, media, the web, art, data, visualization, architecture, fashion and even imagination. That convergence will be enabled by ubiquitous mobile broadband, cloud, blockchain payments, IoT, positioning and sensor tech, image recognition, fast graphics chips, display and visor technology and voice and gesture recognition plus many other technologies.
Just as you can put a Pokemon on a lawn, so you could watch aliens flying around in spaceships or cartoon characters or your favorite celebs walking along the street among the other pedestrians. You could just as easily overlay alternative faces onto the strangers passing by.
People will often want to display an avatar to people looking at them, and that could be different for every viewer. That desire competes with the desire of the viewer to decide how to see other people, so there will be some battles over who controls what is seen. Feminists will certainly want to protect women from the obvious objectification that would follow if a woman can’t control how she is seen. In some cases, such objectification and abuse could even reach into hate crime territory, with racist, sexist or homophobic virtual overlays. All this demands control, but it is far from obvious where that control would come from.
As for buildings, they too can have a virtual appearance. Virtual architecture will show off architect visualization skills, but will also be hijacked by the marketing departments of the building residents. In fact, many stakeholders will want to control what you see when you look at a building. The architects, occupants, city authorities, government, mapping agencies, advertisers, software producers and games designers will all try to push appearances at the viewer, but the viewer might want instead to choose to impose one from their own offerings, created in real time by AI or from large existing libraries of online imagery, games or media. No two people walking together on a street would see the same thing.
Interior decor is even more attractive as an AR application. Someone living in a horrible tiny flat could enhance it using AR to give the feeling of far more space and far prettier decor and even local environment. Virtual windows onto Caribbean beaches may be more attractive than looking at mouldy walls and the office block wall that are physically there. Reality is often expensive but images can be free.
Even fashion offers a platform for AR enhancement. An outfit might look great on a celebrity but real life shapes might not measure up. Makeovers take time and money too. In augmented reality, every garment can look as it should, and that makeup can too. The hardest choice will be to choose a large number of virtual outfits and makeups to go with the smaller range of actual physical appearances available from that wardrobe.
Gaming is in pole position, because 3D world design, imagination, visualization and real time rendering technology are all games technology, so perhaps the biggest surprise in the Pokemon success is that it was the first to really grab attention. People could by now be virtually shooting aliens or zombies hoarding up escalators as they wait for their partners. They are a little late, but such widespread use of personal or social gaming on city streets and in malls will come soon.
AR Visors are on their way too, and though the first offerings will be too expensive to achieve widespread adoption, cheaper ones will quickly follow. The internet of things and sensor technology will create abundant ground-up data to make a strong platform. As visors fall in price, so too will the size and power requirements of the processing needed, though much can be cloud-based.
It is a fairly safe bet that marketers will try very hard to force images at us and if they can’t do that via blatant in-your-face advertising, then product placement will become a very fine art. We should expect strong alliances between the big marketing and advertising companies and top games creators.
As AI simultaneously develops, people will be able to generate a lot of their own overlays, explaining to AI what they’d like and having it produced for them in real time. That would undermine marketing use of AR so again there will be some battles for control. Just as we have already seen owners of landmarks try to trademark the image of their buildings to prevent people including them in photographs, so similar battles will fill the courts over AR. What is to stop someone superimposing the image of a nicer building on their own? Should they need to pay a license to do so? What about overlaying celebrity faces on strangers? What about adding multimedia overlays from the web to make dull and ordinary products do exciting things when you use them? A cocktail served in a bar could have a miniature Sydney fireworks display going on over it. That might make it more exciting, but should the media creator be paid and how should that be policed? We’ll need some sort of AR YouTube at the very least with added geolocation.
The whole arts and media industry will see city streets as galleries and stages on which to show off and sell their creations.
Public services will make more mundane use of AR. Simple everyday context-dependent signage is one application, but overlays would be valuable in emergencies too. If police or fire services could superimpose warning on everyone’s visors nearby, that may help save lives in emergencies. Health services will use AR to assist ordinary people to care for a patient until an ambulance arrives
Shopping provide more uses and more battles. AR will show you what a competing shop has on offer right beside the one in front of you. That will make it easy to digitally trespass on a competitor’s shop floor. People can already do that on their smartphone, but AR will put the full image large as life right in front of your eyes to make it very easy to compare two things. Shops won’t want to block comms completely because that would prevent people wanting to enter their shop at all, so they will either have to compete harder or find more elaborate ways of preventing people making direct visual comparisons in-store. Perhaps digital trespassing might become a legal issue.
There will inevitably be a lot of social media use of AR too. If people get together to demonstrate, it will be easier to coordinate them. If police insist they disperse, they could still congregate virtually. Dispersed flash mobs could be coordinated as much as ones in the same location. That makes AR a useful tool for grass-roots democracy, especially demonstrations and direct action, but it also provides a platform for negative uses such as terrorism. Social entrepreneurs will produce vast numbers of custom overlays for millions of different purposes and contexts. Today we have tens of millions of websites and apps. Tomorrow we will have even more AR overlays.
These are just a few of the near term uses of augmented reality and a few hints as issues arising. It will change every aspect of our lives in due course, just as the web has, but more so.