Phoenix-based business strategy will win in a fast-changing world

I am leaving for a conference in a few minutes, so this one will be brief. I hate working in airports and hotels.

Businesses worry how they will survive the next 5, 10, 15 years. They should perhaps stop worrying. The primary purpose of a business is to make money. So here is a better strategy than worrying and spending loads on long term planning:

Spot opportunity

Use cloud based thinking and virtuality to get business up and running explosively quickly.

Employ as few staff as possible as full employees, buy the rest in on short term consultancy contracts and freelancing. That keeps admin overheads minimal. Make them use their own kit and use cloud for IT support and provision. That makes IT staff, risks and costs minimal.

Develop quickly and make your money fast with no regard to longevity.

When competition or other market erosion forces start making an impact, cash in and close down while value is still good

Re-invest in next idea, rising like a phoenix using the cash from the last business

This approach is very light-weight. It needs far less administrative load and can be far more task focused, with higher profit margins.

Live fast, die young, resurrect.

OK, flight to catch.