Category Archives: social media

New book: Society Tomorrow

It’s been a while since my last blog. That’s because I’ve been writing another book, my 8th so far. Not the one I was doing on future fashion, which went on the back burner for a while, I’ve only written a third of that one, unless I put it out as a very short book.

This one follows on from You Tomorrow and is called Society Tomorrow, 20% shorter at 90,000 words. It is ready to publish now, so I’m just waiting for feedback from a few people before hitting the button.

Frontcover

Here’s the introduction:

The one thing that we all share is that we will get older over the next few decades. Rapid change affects everyone, but older people don’t always feel the same effects as younger people, and even if we keep up easily today, some of us may find it harder tomorrow. Society will change, in its demographic and ethnic makeup, its values, its structure. We will live very differently. New stresses will come from both changing society and changing technology, but there is no real cause for pessimism. Many things will get better for older people too. We are certainly not heading towards utopia, but the overall quality of life for our ageing population will be significantly better in the future than it is today. In fact, most of the problems ahead are related to quality of life issues in society as a whole, and simply reflect the fact that if you don’t have to worry as much about poor health or poverty, something else will still occupy your mind.

This book follows on from 2013’s You Tomorrow, which is a guide to future life as an individual. It also slightly overlaps my 2013 book Total Sustainability which looks in part at future economic and social issues as part of achieving sustainability too. Rather than replicating topics, this book updates or omits them if they have already been addressed in those two companion books. As a general theme, it looks at wider society and the bigger picture, drawing out implications for both individuals and for society as a whole to deal with. There are plenty to pick from.

If there is one theme that plays through the whole book, it is a strong warning of the problem of increasing polarisation between people of left and right political persuasion. The political centre is being eroded quickly at the moment throughout the West, but alarmingly this does not seem so much to be a passing phase as a longer term trend. With all the potential benefits from future technology, we risk undermining the very fabric of our society. I remain optimistic because it can only be a matter of time before sense prevails and the trend reverses. One day the relative harmony of living peacefully side by side with those with whom we disagree will be restored, by future leaders of higher quality than those we have today.

Otherwise, whereas people used to tolerate each other’s differences, I fear that this increasing intolerance of those who don’t share the same values could lead to conflict if we don’t address it adequately. That intolerance currently manifests itself in increasing authoritarianism, surveillance, and an insidious creep towards George Orwell’s Nineteen Eighty-Four. The worst offenders seem to be our young people, with students seemingly proud of trying to ostracise anyone who dares agree with what they think is correct. Being students, their views hold many self-contradictions and clear lack of thought, but they appear to be building walls to keep any attempt at different thought away.

Altogether, this increasing divide, built largely from sanctimony, is a very dangerous trend, and will take time to reverse even when it is addressed. At the moment, it is still worsening rapidly.

So we face significant dangers, mostly self-inflicted, but we also have hope. The future offers wonderful potential for health, happiness, peace, prosperity. As I address the significant problems lying ahead, I never lose my optimism that they are soluble, but if we are to solve problems, we must first recognize them for what they are and muster the willingness to deal with them. On the current balance of forces, even if we avoid outright civil war, the future looks very much like a gilded cage. We must not ignore the threats. We must acknowledge them, and deal with them.

Then we can all reap the rich rewards the future has to offer.

It will be out soon.

Guest Post: Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

Another guest post from Christopher Moseley, (details below)

Reed and Bhs are inevitable collateral damage in today’s omni-channel sales and marketing world

It’s not hard not to get a little bit nostalgic about the death throes of well-known British High Street brands. Woollies was the first big name in living memory to get killed off in the Great War of the Internet versus the High Street; Austin Reed and Bhs are the very latest casualties.

Philip Green’s soon to face a grilling from a Commons committee, and no doubt the sense of outrage and accusations of asset stripping will heighten the tensions and anger associated with job losses and the of dying British High Street brands. As to Austin Reed, it’s hard to see a well-heeled target figure stepping forward to face similar political brickbats: it just kind of, well, died away.

Asset stripping aside it’s hard to see how tired old brands like Bhs might have survived in a world where choice is a touch screen away. The venerable British High Street, and the myriad shops which struggle to stay solvent within the confines of her bricks and mortar structure, still has a white knight in the form of Mary Portas, but it’s clear that the writing is on the, er, shop window … it reads, ‘Closing Down’.

Twenty or so years ago if I had wanted to buy a set of headphones I would have strolled to my nearest retailers to make my purchase.  In the 2010s, close as I am to my local high street, I can simply go online. It’s the only viable decision – there’s simply a much bigger choice, and greater availability.

And with a smartphone in hand, or a laptop or tablet at my side, I’m able to quickly locate a wealth of information about my desired product before being given a list of potential suppliers – often ranked by reliability and item price.

Why would I ‘go’ bricks and mortar, when with a simple click my goods can be delivered to my house the very next day?

Why break into a bipedal sweat when one can surf?

Omni-channel selling provides consumers with numerous channels through which they can interact with and purchase from retail businesses. There’s all the attendant information about products, the means to interact with technical experts, and a giddy range of devices: smartphones, desktops, notebooks to browse on.

The 24-7 shopping experience

The obvious advantage of Internet shopping is that is that one can shop well after the High Street curfew of 5:30pm. We can all shop to heart’s content, on the couch, in the bath, or in a tent on Ben Nevis. Businesses that can’t cater for the around-the-clock punters face obliteration. Why walk?

The future’s bespoke, more interesting and built for humans

Around 16 years ago, when the first corrosive impact of the Internet was being felt in the High Street, I once tried to stage a media stunt. I proposed a debate between several well-known exponents of retail, pitted against some toughies (clients actually) who worked in e-commerce. If memory serves I’d wanted to co-opt a Selfridges or Harrods window to conduct the debate. It would have been fab I think.

It never happened – I guess the issue wasn’t quite sufficiently in the public eye back in ’00.

It’s a different story today. We’re right in the middle of a bloodbath and it’s hard to see a future for the great British High Street, other than, perhaps, this is an opportunity to return to something rather old-fashioned, something much more traditional.

If there is a future for the High Street, it won’t be a continuation of today’s confection of identikit chain stores, but rather much akin to the boutique butcher, baker and candlestick maker of yesteryear. Throw in some vibrant street markets, some residential housing, and one has something like the world of the Edwardian era.

So, the mantra of the High Street in the 2020s might just be, ‘Let’s party like it’s 1899 …’

Chris Moseley

Head of Public Relations, Merchant Marketing Group

Tel +44 238022 5478

Future sex, gender and design

This is a presentation I made for the Eindhoven Design Academy. It is mostly self-explanatory

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The future of mind control headbands

Have you ever wanted to control millions of other people as your own personal slaves or army? How about somehow persuading lots of people to wear mind control headbands, that you control? Once they are wearing them, you can use them as your slaves, army or whatever. And you could put them into offline mode in between so they don’t cause trouble.

Amazingly, this might be feasible. It just requires a little marketing to fool them into accepting a device with extra capabilities that serve the seller rather than the buyer. Lots of big companies do that bit all the time. They get you to pay handsomely for something such as a smartphone and then they use it to monitor your preferences and behavior and then sell the data to advertisers to earn even more. So we just need a similar means of getting you to buy and wear a nice headband that can then be used to control your mind, using a confusingly worded clause hidden on page 325 of the small print.

I did some googling about TMS- trans-cranial magnetic stimulation, which can produce some interesting effects in the brain by using magnetic coils to generate strong magnetic fields to create electrical currents in specific parts of your brain without needing to insert probes. Claimed effects vary from reducing inhibitions, pain control, activating muscles, assisting learning, but that is just today, it will be far easier to get the right field shapes and strengths in the future, so the range of effects will increase dramatically. While doing so, I also discovered numerous pages about producing religious experiences via magnetic fields too. I also recalled an earlier blog I wrote a couple of year ago about switching people off, which relied on applying high frequency stimulation to the claustrum region. https://timeguide.wordpress.com/2014/07/05/switching-people-off/

The source I cited for that is still online:  http://www.newscientist.com/article/mg22329762.700-consciousness-onoff-switch-discovered-deep-in-brain.html.

So… suppose you make a nice headband that helps people get in touch with their spiritual side. The time is certainly right. Millennials apparently believe in the afterlife far more than older generations, but they don’t believe in gods. They are begging for nice vague spiritual experiences that fit nicely into their safe spaces mentality, that are disconnected from anything specific that might offend someone or appropriate someone’s culture, that bring universal peace and love feelings without the difficult bits of having to actually believe in something or follow some sort of behavioral code. This headband will help them feel at one with the universe, and with other people, to be effortlessly part of a universal human collective, to share the feeling of belonging and truth. You know as well as I do that anyone could get millions of millennials or lefties to wear such a thing. The headband needs some magnetic coils and field shaping/steering technology. Today TMS uses old tech such as metal wires, tomorrow they will use graphene to get far more current and much better fields, and they will use nice IoT biotech feedback loops to monitor thoughts emotions and feelings to create just the right sorts of sensations. A 2030 headband will be able to create high strength fields in almost any part of the brain, creating the means for stimulation, emotional generation, accentuation or attenuation, muscle control, memory recall and a wide variety of other capabilities. So zillions of people will want one and happily wear it.  All the joys of spirituality without the terrorism or awkward dogma. It will probably work well with a range of legal or semi-legal smart drugs to make experiences even more rich. There might be a range of apps that work with them too, and you might have a sideline in a company supplying some of them.

And thanks to clause P325e paragraph 2, the headband will also be able to switch people off. And while they are switched off, unconscious, it will be able to use them as robots, walking them around and making them do stuff. When they wake up, they won’t remember anything about it so they won’t mind. If they have done nothing wrong, they have nothing to fear, and they are nor responsible for what someone else does using their body.

You could rent out some of your unconscious people as living statues or art-works or mannequins or ornaments. You could make shows with them, synchronised dances. Or demonstrations or marches, or maybe you could invade somewhere. Or get them all to turn up and vote for you at the election.  Or any of 1000 mass mind control dystopian acts. Or just get them to bow down and worship you. After all, you’re worth it, right? Or maybe you could get them doing nice things, your choice.

 

The future of fashion: hair waves

I don’t do hair. I shave my head to 3mm every month or so, and never let it grow long., but I watch telly and observe that very many women use hair extensions and wigs, and I spot a high voltage technology opportunity.

Remember the Van der Graff generator in your school physics lab? It makes a high voltage than makes your hair stand up. When you finally touch something, the tiny charge involved dissipates and gives you a tiny shock.

So, suppose you are a wig manufacturer, making a wig with fine filaments, or hair I guess. You add a base layer of circuitry, ideally separated from your scalp by an insulating layer. You design the circuits so that you can apply specific voltages individually to any region of the hair, and you design a nice algorithm to move those voltages around in patterns, so that patches of hair stand up, fall down, and overall the effect is dynamic patterns such as waves all over your head. Hair will be mobile.

Total charge doesn’t need to change much, mainly just be moved around, so battery drain would be OK, and the power supply could be hidden in a collar or shoulder pad.

Hair patterns could even adopt fashion language, used for secret tribal signalling, and internet of hair will be needed. It is also capable of misuse and another potential signalling path to guard against in casinos.

It would also be trivially easy to monitor your emotional state, or even thought recognition, and have you hair respond and illustrate your emotions. So when you think “shock, horror”, you hair would actually stand on end 🙂

Well, you get the idea. Fun! And you read it here first.

Shoulder demons and angels

Remember the cartoons where a character would have a tiny angel on one shoulder telling them the right thing to do, and a little demon on the other telling them it would be far more cool to be nasty somehow, e.g. get their own back, be selfish, greedy. The two sides might be ‘eat your greens’ v ‘the chocolate is much nicer’, or ‘your mum would be upset if you arrive home late’ v ‘this party is really going to be fun soon’. There are a million possibilities.

Shoulder angels

Shoulder angels

Enter artificial intelligence, which is approaching conversation level, and knows the context of your situation, and your personal preferences etc, coupled to an earpiece in each ear, available from the cloud of course to minimise costs. If you really insisted, you could make cute little Bluetooth angels and demons to do the job properly.

In fact Sony have launched Xperia Ear, which does the basic admin assistant part of this, telling you diary events etc. All we need is an expansion of its domain, and of course an opposing view. ‘Sure, you have an appointment at 3, but that person you liked is in town, you could meet them for coffee.’

The little 3D miniatures could easily incorporate the electronics. Either you add an electronics module after manufacture into a small specially shaped recess or one is added internally during printing. You could have an avatar of a trusted friend as your shoulder angel, and maybe one of a more mischievous friend who is sometimes more fun as your shoulder demon. Of course you could have any kind of miniature pets or fictional entities instead.

With future materials, and of course AR, these little shoulder accessories could be great fun, and add a lot to your overall outfit, both in appearance and as conversation add-ons.

Digital Halos

I enjoyed watching a few seconds of the Lady Gaga video from the Grammy’s where Intel used a projection system to display a spider crawling around her face along with Bowie images. State of the art today is dirt cheap tomorrow. So soon everyone will be doing that, projecting images and videos onto their faces. They will do that to look like other people too, as Gaga hinted. I do like Gaga. She may not have the advantage of being born the prettiest singer ever but she makes up for that 100-fold by her creativity and pushing boundaries in every way she can and making good use of tech. I love her music too.

I’ve written about digital or smart makeup lots of times so i won’t do that here. But another idea that springs to mind is the digital halo.

Some fog generators use water and ultrasonic transducers to create a fine mist, the sort of thing you see on indoor water features where fog tumbles down the ornament. Of course, some come with a bank of LEDs, because they can, and that makes pretty colors too. At least one trade show projection system uses a fine mist as a 3D projection medium too. Put these together, and you have the capability to make a fine mist around your head and project images onto it. I blogged that idea quite a while ago as a Star Wars projection in front of you, but imagine doing this as a sort of halo, a mist that surrounds your head and immerses it in visual effects. You could project a halo if you so desire, and it could be a single whitish color as tradition dictates, changing colors, patterns or images, or you could do the full thing and go for a full-blown video spectacular, and – haute to Family Guy –  you could accompany it with your personal theme too.

Taste seemingly has few boundaries, and it is frequently obvious that the lower echelons of bad taste often offer the greatest rewards. So I am confident that we will soon see people sporting the most hideously garish digital halos.

The greatest threat to human well-being? Sanctimony

Nuclear war became a tiny bit more feasible with yesterday’s rocket launch by North Korea, and it remains the biggest existential risk we face today. We could also be hit by a massive asteroid unexpectedly deflected out of its expected orbit, or a massive solar flare could take out our electronics, or hostile aliens might invade. Life as we know it could be very severely disrupted or even ended. Shit happens, but the probability of any one of these happening in a given year is low, so life carries on.

Far bigger risks exist that won’t kill everyone but will reduce quality of life in coming years, even as technology development theoretically enables an almost utopian existence. In spite of a wide range of complex interactions, the vast majority of these quality of life risks can ultimately be traced back to the same thing, the biggest single threat to human well-being. That thing is sanctimony.

Sanctimony is pretended holiness, and very often accompanied by hypocrisy:

‘Pretended, affected, or hypocritical religious devotion, righteousness, etc.’

‘Righteousness accompanied by an unwarranted attitude of moral or social superiority; smug or hypocritical righteousness.’

I first listed ’21st Century Piety’ as a big future problem in my World Futures Society conference presentation in 2000. The talk was called ‘the future of sex, politics and religion’ and I recognized that although Christianity was declining in the West, the religious bit of human nature certainly wasn’t going away and I identified the following as some of the more obvious 21st century religion substitutes:

piety

Many others have also inferred pseudo-religious motivations in these. It is certainly possible to subscribe to any of these without being sanctimonious, but when they become religion substitutes, they do very often go together.

The need to feel a sense of inner worth is a fundamental part of human nature. Translating to Maslow’s insights, self-actualizing it leads to a desire to occupy the moral high ground, while coupling it to security, social belonging and status leads to very strong reinforcement loops that become sanctimony. The traits in my diagram often lead people to believe they are genuinely better than those who do not share them. That reinforced belief in their moral superiority gives them a further belief in their right to impose compliance on others.

No big surprise here. We see this every day now. Holier-than-thou people lecture us from every angle, they use social networks to gang up on non-compliers, they lobby to have laws passed to lock in their beliefs, reward their compliant status and punish any infidels.

We even have familiar phrases to describe everyday consequences of this 21st century piety, this sanctimony such as ‘political correctness gone mad’ and ‘virtue signalling’.

My blogs often pick up on the dangers of sanctimony. It is sanctimony that is pushing us hard towards 1984. It is sanctimony that threatens to result in a Great Western War. Sanctimony is the primary force driving acceptance of millions of migrants without first making sure of each one’s identity, security threat potential or social compatibility with western values while condemning anyone who questions this recklessness. The achievements of this sanctimony are responsible for the rise of the far right opposition, potential conflict across Europe, closing down of Schengen and the raising of borders and tensions. Sanctimony may well prove the force that kills the EU. Sanctimony is the force increasing the divide between left and right in the USA and Europe. Sanctimony is the driving force behind the EU’s attempt to absorb the Ukraine, resulting in conflict with Russia. Sanctimony is reducing the pleasures of eating by legislating, taxing, removing or otherwise reducing things not deemed holy enough by the bishops of food, and their Pope Jamie Oliver. Sanctimony drives the major flaws and corruptions in climate science. Sanctimony forces the poorest people from their homes and drives up the cost of their food so that western environmentalists can have their carbon reductions. Sanctimony chops down the rainforests and drains peat bogs to make biofuels. Sanctimony plants solar panels on prime agricultural land while people starve. Sanctimony forces you via speed cameras to drive far slower than your ability allows, to get less pleasure from driving and still to feel guilty about it. Sanctimony causes increased loneliness and isolation for those not holy enough. Sanctimony censors and destroys knowledge, both historical and future. Sanctimony impedes cultural and social development. Sanctimony destroys personal liberty. Sanctimony makes the future into a gilded cage.

Nuclear war might kill you but probably won’t. Sanctimony is already killing many people and destroying many lives. It is making your life more difficult, more stressful, more problematic, less enjoyable, and it is just warming up. 21st Century piety may be a religion substitute, but sanctimony makes its converts show every bit as much zeal as the Spanish Inquisition. And no-one is safe because values don’t stay the same for long, but change on a random walk:

https://timeguide.wordpress.com/2011/09/26/an-almost-random-walk-for-civilisation/

However holy you may think you are today, you will likely be an outcast before you get old, as I argued in

https://timeguide.wordpress.com/2015/05/22/morality-inversion-you-will-be-an-outcast-before-youre-old/

Sanctimony is far and away the greatest threat to human well-being. It has no permanent friends. It rewards someone on the moral high ground today, and burns them on a stake tomorrow.

 

 

Inspired by the Doomsday Clock, the 1984 clock is at July 1st 1983

The Doomsday clock was recently re-assessed and stays at 23.57. See http://thebulletin.org/timeline

I have occasionally written or ranted about 1984. The last weeks have taken us a little closer to Orwell’s dystopian future. So, even though we are long past 1984, the basket of concepts it introduces is well established in common culture.

The doomsday committee set far too pessimistic a time. Nuclear war and a few other risks are significant threats, and extinction level events are possible, but they are far from likely. My own estimate puts the combined risk from all threats growing to around 2% by about 2050. That is quite pessimistic enough I think, but surely that would give us reason to act, but doesn’t justify the level of urgency that extinction is happening any minute now. 11pm would have been quite enough to be a wake-up call but not enough to look like doom-mongering.

So I won’t make the same mistake with my 1984 clock. Before we start working out the time, we need to identify those ideas from 1984 that will be used. My choice would be:

Hijacking or perversion of language to limit debate and constrain it to those views considered acceptable

Use of language while reporting news of events or facts that omits, conceals, hides, distorts or otherwise impedes clear vision of inconvenient aspects of the truth while emphasizing those events, views or aspects that align with acceptable views

Hijacking or control of the media to emphasize acceptable views and block unacceptable ones

Making laws or selecting judiciary according to their individual views to achieve a bias

Blocking of views considered unacceptable or inconvenient by legal or procedural means

Imposing maximum surveillance, via state, social or private enterprises

Encouraging people to police their contacts to expose those holding or expressing inconvenient or unacceptable views

Shaming of those who express unacceptable views as widely as possible

Imposing extreme sanctions such as loss of job or liberty on those expressing unacceptable views

That’s enough to be going on with. Already, you should recognize many instances of each of these flags being raised in recent times. If you don’t follow the news, then I can assist you by highlighting a few instances, some as recent as this week. Please note that in this blog, I am not siding for or against any issue in the following text, I am just considering whether there is evidence of 1984. I make my views on the various issue very clear when I write blogs about those issues.

The Guardian has just decided to bar comments on any articles about race, Muslims, migrants or immigration. It is easy to see why they have done so even if I disagree with such a policy, but nonetheless it is a foundation stone in their 1984 wall.

Again on the migrant theme, which is a very rich seam for 1984 evidence, Denmark, Germany and Sweden have all attempted to censor  news of the involvement of migrants or Muslims in many recent attacks. Further back in time, the UK has had problems with police allowing child abuse to continue rather than address it because of the racial/religious origins of the culprits.

Choice of language by the media has deliberately conflated ‘migrants’ with ‘refugees’, conflated desperation  to escape violent oppression with searching for a wealthier life, and excessively biased coverage towards those events that solicit sympathy with migrants.

Moving to racism, Oriel College has just had an extremely embarrassing climb-down from considering removal of a statue of Cecil Rhodes, because he is considered racist by today’s standards by some students. Attempting to censor history is 1984-ish but so is the fact that involvement of the campaign instigators in their own anti-white racism such as links to the Black Supremacy movement has been largely concealed.

Attempted hijacking of language by the black community is evident in the recent enforcement of the phrase ‘people of color’, and illogical and highly manufactured simultaneous offence at use of the term ‘colored’. The rules only apply to white commentators, so it could be considered a black supremacy power struggle rather than an attempt to deal with any actual anti-black racism. Meanwhile, here in the UK, ‘black’ and ‘people of color’ seem both to be in equally common use so far.

David Cameron and some ministers have this week accused Oxford University of racism because it accepts too few black students. A range of potential causes were officially suggested but none include any criticism of the black community such as cultural issues that devalue educational achievement. In the same sentence, Cameron implied that it necessarily racist that a higher proportion of blacks are in prison. There was no mention that this could be caused by different crime incidence, as is quickly learned by inspection of official government statistics. This 1984-style distortion of the truth by marketing spin is one of Cameron’s most dominant characteristics.

Those statistics are inconvenient and ignoring them is 1984-ish already, but further 1984 evidence is that some statistics that show certain communities in a bad light are no longer collected.

Europe is another are where 1984-style operations are in vogue. Wild exaggeration of the benefits of staying in and extreme warnings of the dangers of leaving dominate most government output and media coverage. Even the initial decision to word the referendum question with a yes and no answer to capitalise on the well-known preference for voting yes is an abuse of language, but that at least was spotted early and the referendum question has been reworded with less bias, though ‘remain’ can still be considered a more positive word than ‘leave’ and remain still takes the first place on the voting slip, so it is still biased in favor of staying in the EU.

Gender is another area where language hijacking is becoming a key weapon. Attempts to force use of the terms ‘cis’ and ‘trans’ accompany attempts to pretend that the transgender community is far larger than reality. Creation of the term ‘transphobic’ clearly attempts to build on the huge success of the gay equality movement’s use of the term homophobic. This provides an easy weapon to use against anyone who doesn’t fully back all of the transgender community’s demands. Very 1984. As recently pointed out by Melanie Phillips, UK government response to such demands has been very politically correct, and will needlessly magnify the numbers experiencing gender dysphoria, but being accompanied by a thorough lack of understanding of the trans community, will very likely make things worse for many genuine transgender people.

As for surveillance, shaming, career destruction etc., we all see how well Twitter fills that role all by itself. Other media and the law add to that, but social media backlash is already a massive force even without official additions.

Climate change has even become a brick in the 1984 wall. Many media outlets censor views from scientists that don’t agree that doom caused by human emissions of CO2 is imminent. The language used, with words such as ‘denier’ are similarly evidence of 1984 influence.

Enough examples. If you look for them, you’ll soon spot them every day.

What time to set out clock then? I think we already see a large momentum towards 1984, with the rate of incidents of new policies pushing that direction increasing rapidly. A lot of pieces are already in place, though some need shaped or cemented. We are not there yet though, and we still have some freedom of expression, still escape being locked up for saying the wrong thing unless it is extreme. We don’t quite have the thought police, or even ID cards yet. I think we are close, but not so close we can’t recover. Let’s start with a comfortable enough margin so that movement in either direction can be taken account of in future assessments. We are getting close though, so I don’t want too big a margin. 6 month might be a nice compromise, then we can watch as it gets every closer without the next piece of evidence taking us all the way.

The 1984 clock is at July 1st 1983.

 

Ultrasound scan bodysuit

You’ve seen ultrasound scans of pregnant women that show grainy pictures of the foetus inside so I won’t bother pasting one here and the appropriate ones are all copyrighted anyway. Medical imaging focuses on checking whether Baby is OK and reassuring the mum, but have they never heard of Instagram and Facebook? Duh! Sure, a mum-to-be can get a printout and hold it in front of her tummy, but it’s 2015!

The idea is that a woman could wear a bodysuit that houses an array of very low power ultrasonic transducers and detectors which that would allow a scan over a long period, and the bodysuit would also house a cute OLED display window to have a look inside. The transducers would be low power because in spite of ultrasound scans being a normal part of pregnancy today, there have been a few concerns about safety in the past, so even if a single scan is safe, having many of them every day might not be, so the lower the power the better, and the more transducers and receivers that are available, the better that picture could be. A periodic low power pulse from each transducer is what I’d imagine and the sensors would use the data from each pulse to improve the image, which would only change slowly over time – we’re not after heartbeat monitoring here, we’re looking for Instagram pics of Baby. State of the art imaging technology should then allow a nice 3D picture of the foetus to be built up over time. There is no hurry if the woman is wearing it for hours. Having got such an image, of course the proud mum will want it on her Instagram and Facebook pages, so obviously a web link should be in the bodysuit too, or at least a bluetooth link to Mum’s mobile, but she might also want it on a display built into the bodysuit so she can show off her baby in situ so to speak. If she doesn’t want the OLED display in the suit because maternity bodysuits look crap, she could wear a smartphone pouch belt and use that.

OK, back to work.