Warning: rant, no futures insights enclosed.
Last night, we went for a very pleasant meal with friends. The restaurant was in a lovely location, the service was excellent, the food was excellent. The only irritating thing was a pesky fly. However, for some reason, the menu was written on nice paper in 6 point text with about 15mm line spacing. Each line went about 2/3 of the way across the page. I hadn’t brought my reading glasses so was forced to read small text at arm’s length where it was still blurred.
My poor vision is not the restaurant’s fault. But I do have to ask why there is such a desire across seemingly every organisation now to print everything possible with the tiniest font they can manage? Even when there is lots of space available, fonts are typically tiny. Serial numbers are the worst culprits. My desktop PC is normal tower size and has its serial number printed on a tiny label in 1mm font. Why? Even my hated dishwasher uses a 2mm font size and that stretches my vision to its limits.
Yes, I am ageing, but that isn’t a crime. When I was a school-kid, I took great pride in irritating my teachers by writing with the finest tipped ball-pen I could get (Bic extra-fine) in the smallest writing I could manage. I rarely submitted a homework without getting some comment back on my writing size. But then I grew up.
It makes me wonder whether increased printer capability is a problem rather than an asset. Yes, you can now print at 2000 dpi or more, and a character only needs a small grid so you can print small enough that a magnifying glass is needed for anyone to be able to read the text. But being physically able to print that small doesn’t actually make it compulsory. So why does it make it irresistible to many people?
When I do conference presentations, if I use text at all, I make sure it is at least 16pt, preferably bigger. If it won’t fit, I re-do the wording until it does. Some conferences that employ ‘designers’ come up with slide designs that contain a massive conference logo, bars on the side and bottom, title half way down the page, and any actual material has to be shrunk to fit in a small region of the slide with eye-straining font sizes on any key data. I generally refuse to comply when a conference employs such an idiot, but they are breeding fast. If someone can’t easily read text from the back row, it is too small. It isn’t actually the pinnacle of cool design to make it illegible.
Mobiles have small displays and small type is sometimes unavoidable, but even so, why design a wireless access login page with a minuscule login box that takes up a tiny fraction of the page? If there is nothing else on the page of any consequence apart from that login details box, why not fill the display with it? Why make it a millimetre high, and have loads of empty space and some branding crap, so that a user has to spend ages stretching it to make it the important bit usable? What is the point?
To me, good design isn’t about making something that is pretty, that can eventually be used after a great deal of effort. It is about making something that does the job perfectly and simply and is pretty. A good designer can achieve form, simplicity of use and function. Only poor designers have to pick one and ignore the others.
The current trend to make text smaller and smaller is pointless and counter-productive. It will cause eye problems for younger people later in their lives. It certainly discriminates against a large proportion of the population that needs glasses. Worse, it does so without no clear benefit. Reading tiny text isn’t especially pleasurable compared to larger text. It reduces quality of life for many without increasing it for anyone else.
It is time to end this stupid trend and send designers back to school if they are somehow convinced that illegibility is some sort of artistic goal.
The primary purpose of text is to communicate. If people can’t easily read the text on your design, the communication is impeded, and your design is therefore crap. If you think you know better, and that tiny text is more attractive and that is what really counts, you should go back to school. Or find a better school and go to that one.