Yes. Blogging is easy and fun and definitely worth it.
I started my wordpress blog just over three years ago. I have put out 160 posts and had 60,000 readers, 375 per post. Pathetic if you compare to the top blogs, but comparing yourself to others is the fast way to misery, so don’t. I look at the world on my terms, with my limits and my ability, not that of others. Some do better, some worse, so what? I’m me, not them.
In influence terms, with my readership level, it is probably equivalent to doing a talk on that topic to a conference of 375 people, (which is a big part of my business). But blogging is a lot easier, much faster if you include prep and travel time, and less stressful.
Blogging is unpaid work, but it costs in in other ways. It helps me to think an idea through, and to refresh and update old ideas. Occasionally, comments by readers point out errors and omissions too. It therefore helps make my other consultancy and talks fresh and weed out errors in my thinking, keeping customers happy. Happy customers generate more happy customers. So although it is unpaid directly, it probably significantly generates and maintains revenue indirectly.
And of course it is a sort of advertising.
There are numerous other paybacks that are hard to quantify but which certainly add justification. It’s a way of recording an idea so you can point to it later and say “I told you so” or “I said that first”. A way of teasing friends or colleagues, generating responses and discussion or occasionally just having a good rant. It can be entertainment, education or thought stimulation for readers, or maybe just a piece that readers can empathise with and share an experience.
But mostly, blogging is about being part of the bigger community, being part of a huge discussion panel, social networking, making some input and feeling satisfaction if you occasionally write something you can be proud of.
If you write a blog, none of this is news to you. If you don’t, I’d encourage you to have a go. It is easy to get started, especially on wordpress, and free, unless you want to pay for deluxe facilities. Just go to the wordpress.com page, click a few obvious buttons to create a free account, fill in some simple data and you’re flying. Half an hour to your first post. There are loads of page designs to pick from that you can personalise, most are free. You can buy premium upgrades of course, but they are entirely optional.
Go on. You know you have something to say or share that other people will be interested in.