Men and women are different. Shock, horror.
Their range of likes and dislikes overlaps to a high degree, but the centre of gravity is markedly different in some areas.
A fairly new social website called pinterest is growing very rapidly
I looked at it and I can see why. It is a very good site. A very nice idea, very nicely done. It deserves to succeed. But 97% of the followers are women. It is unusual to see such gender polarisation.
So what would a man do if he has lots of images and visual ideas he wanted to share? Well, he would blog them, or stick them on tumblr. Tumblr looks the same as pinterest but without all the chitchat. Social networking sites, blogs and tumblr represent well how men communicate. Social networking sites, blogs and Pinterest represent best how women do.
Strong overlap, but the extremes are pinterest and tumblr. They look like male and female versions of the same idea. There must be lots of other sites that work very well for men or women for which there are gender opposites.
OK, so it’s Valentine’s day. Here is one missing link:
There should be a website that allows people to have a personal board on which people can post notes of affection and affirmation and encouragement for each other. You could limit it to friends to avoid stalkers and nasty comments, but people could give you nice feedback to make your day better. Strokes I think psychologists call them. You can do that with twitter or facebook or email or blogs of course, but it needs brought out, crystallised, just like pinterest does the picture sharing and comment stuff for women. It will be another women 97% site. The pinterest people should build it.