Time for the 13″ pad

800M people now have e-book readers, iPads or various other tablets. Most are around 7″ or 10″ screen size. The next obvious step upwards is magazine tablets.  There are a few very large format magazines out there, but Time magazine comes in at 13″ and I’d place my money on this being the next size for popular tablets. People can read books, papers and magazines on pads already, or even iphones for that matter, but with middle-aged eyes, I am not alone in wanting a bigger display and even the ipad feels cramped.

Smart-phones fit in your pocket, current pads are designed for taking out and about, but the 13″ pad will live mostly on the desk, coffee table or kitchen table. It is a better substitute for the laptop, and this is an important niche of course, but enabling new services in the home will be the big market for it. People who are used to reading paper magazines are more likely to buy a large format pad if the price is right. Games will look better on a bigger display, and so will videos. Even books can feel cramped on a 7″ pad, and in the home some will prefer to read them on large formats with bigger text instead of having to squint or juggle different pairs of glasses.

The 13″ format is more likely to be a shared device then the smaller formats. It is the natural home of home messaging, calendars, magazines, books, general web access and information services. Some of these are personal and will live on individually owned smaller pads, but the shared ones will move up.

I am expecting the phone to ring any minute as newspapers start producing their “what will happen next year then?” articles. Well, the 13″ pad will be top of my prediction list for 2012.


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